Targit (company)

TARGIT A/S is a Danish business intelligence (BI) and analytics software developer based in Aalborg, Denmark, with American subsidiary TARGIT US Inc., based in Tampa and Boston, as well as distribution offices in more than 12 countries worldwide.

This article is about the Danish business intelligence developer. For the medical technique, see TARGIT.
TARGIT A/S
TypeAktieselskab
IndustryBusiness Intelligence
Software
PredecessorSandlykke/Leifsgaard
FoundedMay 1986
Headquarters
Aalborg, North Jutland
,
Denmark
Area served
Worldwide
Key people
Jakob H. Kraglund;(CEO)
Tommy Jensen;(CTO)
Lars Bang;(CSO)
Lise Luckow;(CMO)
Joachim Selchau Majlund;(CFO)
Revenue$ 21 million (2012) [1]
Number of employees
75 (2021)
SubsidiariesTARGIT US Inc.
Websitewww.targit.com

History

TARGIT was founded in May 1986 by Morten Sandlykke who served as CEO until February 2, 2017 where the company was acquired by GRO Capital. The company HQ was until 2018 located in Hjørring, Denmark.

Before venturing into the BI-market the company provided software to retail and oil businesses, but then adjusted its scope to accommodate clients' need for analytical processing tools.[2]

In 1996, TARGIT acquired Morton Systems, which was led by Dr. Morten Middelfart. Following the acquisition, Middelfart became TARGIT's CTO and the company began developing business intelligence tools.[3] TARGIT Decision Suite (formerly BI Suite) was the culmination of those efforts, and targeted in part to businesses using Microsoft Dynamics ERP software solutions.[2][4]

Decision Suite

The first version of TARGIT's BI technology dates back to 1996, when TARGIT acquired Morton Systems. The CTO, Morten Middelfart, developed TARGIT's Decision Suite around the concept of the OODA Decision Loop (Observe, Orient, Decide, and Act) and his own CALM philosophy (Computer Aided Leadership & Management).[5] The combination directed the Decision Suite to focus on allowing users to retrieve reports and analyses with as few user interactions as possible. This focus earned the Decision Suite a consistent place in Gartner's Magic Quadrant ranking.[6] CALM and the OODA Loop continue to play a role in the product's development.

References
  1. http://www.targit.com/en/meet-targit/targit-news/news-list/2013/06/10_continued-growth-in-business-software
  2. B-eye-network Spotlight
  3. Computerworld
  4. Database Journal 2010
  5. "CALM: Computer Aided Leadership & Management". www.morton.dk. Archived from the original on 2005-03-01.
  6. "TARGIT recognized in the Magic Quadrant for BI and Analytics platforms". www.targit.com. Archived from the original on 2013-05-10.
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