Cable One

Cable One, Inc. is an American broadband communications provider. Under the Sparklight brand, it provides service to 21 states and 900,000 residential and business customers.[2] It is headquartered in Phoenix, Arizona, though it does not serve that metro area.

Sparklight

Type	Public
Traded as	NYSE: CABO S&P 400 Component
Industry	Cable TV, broadband phone, Internet, Fiber Services
Founded	1986 (1986) (as Post-Newsweek Cable) 1997 (1997) (Cable One)
Headquarters	Phoenix, Arizona, U.S.
Key people	Julie Laulis, CEO
Products	Cable television Internet broadband phone Fiber Services
Revenue	US$1.325 Billion (Fiscal Year Ended 31 December 2020)[1]
Operating income	US$379.332 Million (Fiscal Year Ended 31 December 2020)[1]
Net income	US$304.391 Million (Fiscal Year Ended 31 December 2020)[1]
Total assets	US$4.448 Billion (Fiscal Year Ended 31 December 2020)[1]
Total equity	US$1.495 Billion (Fiscal Year Ended 31 December 2020)[1]
Owner	Graham family - 12%
Number of employees	2,751 (September, 2020)
Website	ir.cableone.net

A former subsidiary of Graham Holdings Company, its name was changed in 1997 from Post-Newsweek Cable.

In summer 2019, Cable One re-branded itself as Sparklight, seeking to promote its internet services more than cable TV offerings.[3] Equipment with Cable One branding is still used by longtime customers, but new customers get equipment with Sparklight branding. Cable One's original URL, cableone.net, redirects to sparklight.com.[4]

Sparklight provides service via fiber. Its service has drawn complaints about drops and underperforming speeds.

Sparklight provides phone service plans such as Economy Phone, Standard Phone, and Elite Package with Starter Plan Plus.[5]

Sparklight offers three cable TV plans: Economy Cable TV, Standard Cable TV, and Elite 100 Plus.[6] Cable TV can also be accessed on Apple iPhone, Android, Windows, Roku, Xbox One, Xbox 360, and Nook through Sparklight's TV Everywhere service. Sparklight offers a Digital Value Pack which includes channels such as Red Zone, HBO, and Showtime as add-ons. Cable channels owned by ViacomCBS are notably absent from Cable One's lineup after 2014 (with the exception of CBS Sports Network and over the air channels) due to disagreements between Viacom and Cable One. [7]

Its Cable TV service previously used a single cable connected directly to the TV to provide channels, but switched to using a cable box in early 2015 to provide channels. Cable One had promised superior image quality with their cable boxes, but some customers have reported that the cable boxes often display poor image quality.

In 2020, Cable One announced a new IPTV-based service, Sparklight TV, which was made available to many areas throughout 2021. Existing cable customers are not yet required to transfer to Sparklight TV, but cable through a cable box is no longer offered to new customers. [8]