Sotheby's International Realty

Sotheby’s International Realty is a luxury real estate brand founded in 1976 by Sotheby's fine art dealers. Sotheby's International Realty operates as a franchise focusing on brokering and marketing of residential real estate.

Sotheby's International Realty
TypeSubsidiary
IndustryReal Estate
Founded1976[1]
Area served
Global
ProductsLuxury Homes
ParentRealogy (2004–present)
Websitewww.sothebysrealty.com/eng
New York City Office, Sotheby's International Realty - East Side Manhattan Brokerage

As of 2018, the Sotheby's International Realty network had more than 19,000 sales associates in 990 offices in 72 countries and territories worldwide.[2]

Franchise system

In February 2004, Realogy, a real estate franchising and broker, relocation, and settlement services provider, entered into a long-term strategic alliance with Sotheby’s. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Franchises in the system are granted to brokerages and individuals meeting Realogy's qualifications. The franchisor supports its agents with operational, marketing, recruiting, educational, and business development resources.[3] In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings.[4] Subsequent focused marketing websites include waterfront, golf, ski, and historic properties.

Reside magazine

The company publishes Reside, a semi-annual real estate and lifestyle magazine, which won the Hermes Platinum Award for creative excellence and outstanding design and editorial in 2009.[5]

See also

References
  1. "Through Time - Sotheby's International Realty". Sothebysrealty.com. Retrieved 2012-02-07.
  2. "Sotheby's International Realty Exceeds Record $112 Billion in Global Sales Volume for 2018" (Press release). PR Newswire. February 27, 2019.
  3. "Sotheby's International Realty Launches First Transcreational Global Advertising Campaign". Bloomberg.com. Bloomberg. April 21, 2021.{{cite web}}: CS1 maint: url-status (link)
  4. "Sotheby's International Realty Brand Introduces Luxury Website for Farm & Ranch" (PDF) (Press release). sothebysrealty.com. 2012-06-07. Retrieved 2014-01-09.
  5. "Sotheby's International Realty Brand's RESIDE Magazine Honored with Hermes Platinum Award" (Press release). RIS Media. June 19, 2009.
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