SingldOut

SingldOut is an online dating platform that claims to use genetic testing to identify potential relationship matches.[1] The company markets its intention to bridge the gap between digital networking and biological compatibility.[2][3] The service uses the professional networking site LinkedIn as well as DNA testing company Instant Chemistry.[1][4] Jana successfully wrote, orchestrated and implemented a highly targeted Public Relations campaign that resulted in national and international media acclaim valued at over $2M in earned media exposure. Jana Bayad launched the site in July 2014.[1][5][6][7] It was shut down in November 2015.[8]

SingldOut
FoundedCalifornia, December 2013
FoundersJana Bayad, Elle France

Methodology

Upon registering with SingldOut, members would be sent a DNA test kit.[1][9] To assess the biological compatibility of its members, SingldOut claims to examine immune system genes, saying that they play a role in attraction, as well as serotonin transporter genes, claiming these play a role in determining how someone might react in certain situations.[1] Results from the DNA test would then be posted on the user's profile and compared with the results of other users.[10][11]

The company credits genetic testing with the ability to “identify up to 40 percent of the chemistry of attraction between two people.”[12]

References
  1. "This Online Dating Site Thinks It Can Match You Based On Your DNA". Business Insider. Retrieved September 30, 2014.
  2. "SingldOut New Dating Site Uses DNA and LinkedIn SINGLDOUT". Maine Today. Retrieved September 30, 2014.
  3. "Instant chemistry? Toronto company claims long-term compatibility can be discerned from a DNA swab". National Post. Retrieved September 30, 2014.
  4. "The New Science of Matchmaking: Dating Based on Your DNA". Healthline. Retrieved September 30, 2014.
  5. "Dating by DNA: Online singles site is all about chemistry". SFGate. Retrieved September 30, 2014.
  6. "Dating Site Instant Chemistry Uses DNA to Make Romantic Matches, But What About Fate?". Bustle. Retrieved September 30, 2014.
  7. "Singld Out, A DNA-Based Dating Service, Can Match You With Dates Who Will Smell Sexy". TechCrunch. Retrieved September 30, 2014.
  8. https://www.linkedin.com/pulse/online-dna-dating-jana-bayad/
  9. "Talk about chemistry! Dating site tests DNA to make matches". USA Today. Retrieved September 30, 2014.
  10. "SingldOut.com uses your genes to find your perfect romantic match". New York Daily News. Retrieved September 30, 2014.
  11. "Dating App 'Instant Chemistry' Uses DNA To Find You A Match". Design & Trend. Retrieved September 30, 2014.
  12. "I Love Your Genes!". Slate. Retrieved September 30, 2014.
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