Verisure

Verisure, formerly known as Securitas Direct is a security company based in Versoix, close to Geneva in Switzerland and active in 16 countries in Europe and South America.[3] Verisure was established in 1988 as part of the Swedish group Securitas AB. Then it turned into an independent company. Hellman & Friedman is currently the main shareholder in the group.[4] It was listed at Nasdaq OMX Stockholm in 2006, when it was distributed to the shareholders of Securitas AB. In 2008, the company was bought by ESML Intressenter AB and delisted.[1][2][5]

Verisure
TypePrivately held Aktiebolag[1]
IndustrySecurity
Headquarters
Versoix, Switzerland
Area served
Europe, South America
ProductsAlarm services for business customers and consumers[2]
Websitewww.verisure.com
Material sold in Belgium at the end of the 2010s.

In 2011, EQT sells the company to Bain Capital and Hellman & Friedman for €2.3bn.[6]

Becoming Verisure in 2009, the new name of Securitas Direct's consumer branch, this corporate name has changed to Verisure in 2011.[7] The group operates in Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden, UK, Argentina, Brazil, Chile and Peru.[8]

The name Securitas Direct is used in two of the group's most prominent markets, Spain and Portugal, but may eventually change to the Verisure name. The Swedish unit addressing the business segment holds the name Securitas Direct and will not change to Verisure.

In a judgement from April 2015 the district court of Amsterdam, The Netherlands, ruled that the direct canvassing (doorstep selling directly to consumers), with alarm systems and associated multiyear PAC subscriptions, one of the primary commercial practices of Verisure (Securitas Direct), is unlawful towards consumers.[9]

Countries

France
French Verisure headquarters at Antony in Paris metropolitan area.

The French subsidiary have 600,000 customers by 2022, making it the second largest in the group after the Spanish subsidiary.[10]

History

The company was created in May 1988[11] with marketing in June[12] by the structure HD 2000,[13] HD being the initials of "Habiter Demain", meaning living tomorrow in french, within the EDF-GDF group and at the initiative of the Caisse des dépôts et consignations.[14] The Caisse des Dépôts et Consignations holds 52% of the shares and EDF holds 28%.[15][16] The city chosen was Rennes, where HD 2000 was located, the director was Christian Arsac, and the company's initial name was SDF - Sécurité.[13]

Germany

Verisure opened its German headquarters in Ratingen[17] near Düsseldorf in November 2018.[18] This is also the location of the emergency call and service control center (NSL) for German customers,[19] which was certified in 2020 by VdS Schadenverhütung GmbH.[20] The company has branches in Hesse, Rhineland-Palatinate, Berlin,[21] Baden-Württemberg and, most recently, in Hamburg in 2021.[22]

Belgium

The creation of the Belgian subsidiary is the result of the takeover of Belgacom S.A. by Securitas Direct in 2001.[23]

References
  1. "Shareholders". Securitas Direct SA. 2008-10-28. Retrieved 2011-02-24.
  2. "Our offer". Securitas Direct. 2008-05-09. Retrieved 2011-02-24.
  3. "Expertise, innovation, proximité : Verisure réaffirme sa stratégie de marque". strategies.fr (in French). Verisure. 2019-05-21. Retrieved 2021-07-12.
  4. "Onze geschiedenis". Verisure. August 9, 2017.
  5. "Annual Report 2006" (PDF). Securitas. Archived from the original (PDF) on 2011-10-04. Retrieved 2011-02-24.
  6. Daniel Schäfer (2011-06-11). "EQT sells Securitas Direct for €2.3bn". ft.com. Financial Times. Retrieved 2021-12-20.
  7. "Verisure, The Pioneer Protecting Individuals And Small Businesses For More Than 30 Years". globalthoughtleaders.org. Verisure. 2019-10-01. Retrieved 2021-12-14.
  8. "The History of Verisure: the alarm company". verisure.co.uk. Verisure. 18 February 2021. Retrieved 2021-12-14.
  9. "Een kudtkoekiewall. Omdat dat moet, van de kudtkoekiewet". daskapital.nl.
  10. "Verisure France poursuit sa croissance rapide". security-info.com (in French). En toute sécurité. 2021-04-01. Retrieved 2022-02-07.
  11. "Verisure". www.verif.com (in French). verif.com. Retrieved 2022-02-08.
  12. "La diversification d'EDF Câble, télésécurité, immeubles intelligents". Le Monde (in French). Le Monde. 1988-04-20. Retrieved 2022-02-08.
  13. "HD 2000 une "première" unique en Europe" (PDF). www.espace-sciences.org (in French). Réseau mensuel de l'innovation régionale. 1989-12-01. Retrieved 2022-02-08.
  14. "Système d'alarme et télésurveillance maison – Securitas Direct". www.mysecurite.com (in French). MySecurite. Retrieved 2022-02-08.
  15. Sabirau-Perez, Marie-Agnès (1988). Secteur public et concurrence (in French). Perpignan: Presses universitaires de Perpignan. ISBN 978-2-908912-34-0.
  16. "Journal officiel "Lois et Décrets" - JORF n° 0193 du 22 août 1990". www.legifrance.gouv.fr (in French). Légifrance. 1990-08-22. Retrieved 2022-02-10.
  17. "Schweizer eröffnen Kontrollzentrum". rp-online.de (in German). Joachim Preuß. 2019-01-09. Retrieved 2022-02-14.
  18. "Verisure baut Deutschland-Zentrale aus". rp-online.de (in German). Stefan Mülders. 2019-07-23. Retrieved 2022-02-14.
  19. "Neuigkeiten aus dem Hause Verisure". fenster-tueren-technik.de (in German). fenster-tueren-technik. 2020-11-02. Retrieved 2022-02-15.
  20. "Zertifikat W 120005". vds.de (in German). vds. Retrieved 2022-02-15.
  21. "Verisure eröffnet neue Filialen". fenster-tueren-technik.de (in German). fenster-tueren-technik. 2021-02-11. Retrieved 2022-02-15.
  22. "Eröffnung in Hamburg". fenster-tueren-technik.de (in German). fenster-tueren-technik. 2021-06-02. Retrieved 2022-02-18.
  23. "Securitas completes Belgacom transaction". securitas.com. securitas. 2005-01-05. Retrieved 2022-02-18.
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