Ryder Ripps

Ripps is the creative director of OKFocus, a digital marketing and design agency and has developed content for a number of contemporary musicians, fashion lines, and corporate brands like Nike and Red Bull.[1]

Ripps has created several websites, including Internet Archeology, Dump.fm, and VFiles.[1][5][6] In 2013, Ripps created the branding for Soylent, an open source meal replacement drink.[7] In 2015, he co-produced two songs on Miley Cyrus & Her Dead Petz.[8] In 2018, Ripps began working with Kanye West as a part of West's company DONDA.[9][10][11]

Since 2019, Ripps has directed a number of music videos, and contributed photographs and designs to album artwork and advertising campaigns for Grimes (Miss Anthropocene),[12] James Blake,[13][14] and Travis Scott.[15] Ripps acted as a creative director for Swedish pop singer Zara Larsson until he was publicly fired on March 13, 2021, after he body-shamed Larsson in private messages with Azealia Banks, calling her "Zara Armsson".[16]

In 2020, Ripps provided creative direction and design for American rapper Pop Smoke's posthumous record, Shoot for the Stars, Aim for the Moon. Controversy surrounding the album's cover artwork was generated after designer Virgil Abloh presented his design on Instagram. Abloh explained in the body of the post that he had based the design on a conversation he had with Pop Smoke prior to his death.[17] In his own Instagram post, Ripps took credit for initially presenting the rose concept and accused Abloh of both misappropriating and mishandling the design. Pop Smoke's mother, whom Ripps credits as the project's primary creative director, collaborated with Ripps on the cover's final design.[12]

Ripps's fine art practice is described as "art that uses online avenues to expose how social media can amplify narcissism and fear."[18] He was listed in the Forbes "30 Under 30" in 2016.[19]

In a 2014 piece titled Art Whore (stylized in all caps), the Ace Hotel in New York asked Ripps to be an artist-in-residence for one night.[20] With a $50 budget, Ripps hired two sensual masseurs from Craigslist to draw in a hotel room, with Ripps comparing this to his own exploitation as an artist.[11] The project sparked outcry, principally online, "for what they saw as blatant exploitation of women in the sex industry" even though one of the erotic masseurs was male.[18][21] Critic Paddy Johnson declared it one of the most offensive exhibitions of the year and Rhizome described it as "unthinking, unethical, and dull", but also that "Ripps acted in a way that was ethically unsound: It reinforced and did not interrogate inequitable power relationships."[20][22][23] In an interview, Ripps admits he regretted the title he chose.[21]

Ripps' first solo exhibition took place in January 2015 at Postmasters Gallery in New York City, titled Ho. It featured large-scale oil painted portraits of digitally manipulated images from the Instagram account of model Adrianne Ho.[18][24] The show "engages with the ways in which we portray women, tapping into the long history of the manipulation of images in the name of sex and advertisement."[24] However, reception was varied, with Sandra Song writing for Jezebel that "his series is a visceral, knee-jerk way of removing and distorting a vision of female empowerment", and also notes the title of the show is a double entendre, as "ho" is slang for prostitute.[25][26]

In 2016, Ripps exhibited Barbara Lee, an ode to the representative in Congress featuring 50,000 images downloaded from the internet covering a maquette of the Twin Towers at Steve Turner Gallery, Los Angeles.[27][28]

In May 2017, Ripps premiered a small installation at the Venice Biennale titled Diventare Schiavo (Become a Slave) and featuring VR works, where the public was invited to virtually pack boxes.[29][30] Freire Barnes of Culture Trip remarked: "Here, laborious task becomes spectacle, while critiquing the socio-economic hierarchies of such technology."[31]

In 2018, Ripps, in collaboration with photographer Maggie West, exhibited Pornhub Nation, a large interactive installation sponsored by Pornhub. The exhibition depicts a future history of the porn site's own government. It provided parodied solutions to the topics of climate change, military occupation, governmental surveillance, and space exploration.[32][33]

In January 2021, Ripps claimed authorship of the Central Intelligence Agency's redesigned logo. On January 5, a CIA spokesperson denied his involvement in the redesign.[34] In an interview with GQ, who described him as an "art prankster", Ripps explained that "[s]ocial online platforms are games that are played within the attention economy—authorship and sincerity are murky..."[35]

Ripps has made use of NFTs in his practice of conceptual art.[4][36]

• 2015 - Ho, Postmasters, New York
• 2015 - Alone Together, Red Bull Studios, New York[37]
• 2016 - Barbara Lee, Steve Turner, Los Angeles
• 2017 - Diventare Schiavo (Become a Slave), Zuecca Projects, Venice Italy