Rodgers Townsend

Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, direct/one-to-one marketing, and digital marketing and design services to a wide range of clients both nationally and regionally.

Rodgers Townsend
TypePublic
IndustryAdvertising
Headquarters
St. Louis, MO
,
United States
Websitehttp://www.rodgerstownsend.com

History

Tim Rodgers and Tom Townsend founded Rodgers Townsend in 1996.[1] In 2006, Omnicom Group Inc. (NYSE: OMC) acquired the agency.[2] Rodgers Townsend is part of the DDB Worldwide agency network.

Notable 2015
  • Hartford Interactive YouTube Video Press Coverage - Ad Age - [3]
  • Rodgers Townsend named to Graphis 2014 Design winners - Graphis - [4]
  • Rodgers Townsend named to Graphis 2014 Advertising winners - Graphis - [5]
  • Rodgers Townsend covers Super Bowl 2015 Pre-game on KSDK - [6]
  • Tim Rodgers CEO at Rodgers Townsend Post-game Super Bowl 2015 commercials on KSDK - [7]

Notable 2014
  • Rodgers Townsend named to St. Louis Post Dispatch – Top Workplaces 2014 - [8]
  • Co-founder and Chief Creative Officer Tom Townsend retires from Rodgers Townsend - [9]
  • My13Days wins Best of Show - Judge's Citation at St. Louis Addy Awards - [10]
  • Rodgers Townsend awarded National Addy for its My13Days.com campaign for Enterprise Holdings, Inc. - [11]

Notable 2013
  • Rodgers Townsend named to St. Louis Post Dispatch - Top Workplaces for 2013 - [12]
  • Rodgers Townsend sweeps Chicago Area DM Awards (CADM) with 12 first place, 2 second place and 9 third place awards - [13]
  • My13Days campaign receives 1.5 million views - [14]
  • Multiple honors for Rodgers Townsend at the 2013 St. Louis Addy Awards - [15]

Notable 2012
  • Rodgers Townsend was ranked in the top 100 advertising agencies globally [16] for best interactive design by Awwwards – 60th best interactive firm in the world and 14th best in the United States.
  • A poster campaign for Come Out Swinging was recognized as a gold winner in the Graphis 2012 “100 Best in Advertising” annual.[17]
  • Commarts.com featured Taste of Edwardsville posters as exhibit of the day on September 13, 2012.[18]
  • How Magazine named RodgersTownsend.com as top website of July 2012.[19]
  • The American Institute of Graphic Artists featured Come Out Swinging's Integrated Campaign as a case study in its Design For Good initiative.[20]

Notable 2011
  • Awwwards.com named RodgersTownsend.com site of the day on September 4, 2011.[21]
  • DrivingFutures.com, a sustainability web platform the agency created for Enterprise, site of the day on April 28, 2011.[22]
  • Communication Arts named DrivingFutures.com site of the day for May 24, 2011.[23]
  • CommArts.com featured RodgersTownsend.com as Web Pick of the Day on September 14, 2011.[24]
  • BtoB Magazine declared the AT&T Wi-Fi hospitality piece “a big success”[25] and it was featured in the DM News as a case study.[26]
  • The AT&T Mobile Barcode Solutions site was The FWA site of the day on January 11, 2011.[27]

Notable 2010
  • Rodgers Townsend won a daytime Emmy [28] for the PBS television spot “Trusted Guide."
  • The agency produced a national campaign to mark The Hartford’s bicentennial [29] along with a small business television campaign with the tagline “Achieve What’s Ahead.”
    • The small business website was featured on Creativity.com.[30]
  • Rodgers Townsend’s on hold music won a Gold National Addy.

References
  1. Omnicom Press Release http://phx.corporate-ir.net/phoenix.zhtml?c=102269&p=irol-newsArticle&ID=894408&highlight=
  2. St. Louis Business Journal http://www.bizjournals.com/stlouis/stories/2006/08/07/daily40.html
  3. "The Hartford Livens up the Work Day with 'Play On' Campaign". 28 August 2014.
  4. "Design Annual 2015 - Graphis".
  5. - http://www.graphis.com/competition/advertising-annual-2015/winners/
  6. http://www.ksdk.com/story/entertainment/2015/01/30/what-we-can-expect-from-the-super-bowl-commercials/22595041/
  7. http://www.ksdk.com/media/cinematic/video/22735341/ad-expert-talks-about-super-bowl-commercials
  8. "Meet the top small workplaces in 2014 | Top Workplaces in St. Louis | stltoday.com".
  9. St. Louis Business Journal - http://www.bizjournals.com/stlouis/news/2014/05/05/rodgers-townsend-co-founder-leaving-ad-agency.html?page=all
  10. "Press/News Releases".
  11. http://winners.americanadvertisingawards.com/awards2014/page72/winners.html
  12. "Results: The Top Workplaces in St. Louis | Special Features | stltoday.com".
  13. http://www.cadm.org/assets/docs/Tempo/1st-place-winners-table.pdf
  14. "Enterprise Rent-a-car and Rodgers Townsend/DDB launch "My 13 Days" | AdStasher".
  15. http://adsaint.com/?p=12772
  16. St. Louis Egotist, June 6, 2012 http://www.thestlouisegotist.com/news/local/2012/june/6/awwwards-names-rodgerstownsend-top-100-web-design-agencies-world
  17. Graphis/Public Viewing, Advertising Annual 2012 http://www.graphis.com/cfe/online/advertisingannual2012/?id=5751
  18. Comm Arts, Taste of Edwardsville http://www.commarts.com/exhibit/taste-edwardsville.html
  19. How Magazine, Top 10 Websites For Designers – July 2012 http://www.howdesign.com/design-creativity/top-10-sites-for-designers/top-10-websites-for-designers-july-2012
  20. AIGA Integrated Campaign Case Study http://www.aiga.org/case-study-come-out-swinging/
  21. Awwwards//Site of the Day http://www.awwwards.com/web-design-awards/rodgers-townsend
  22. Awwwards//Site of the Day http://www.awwwards.com/web-design-awards/driving-futures
  23. AAF Ad Club St. Louis http://www.adclubstlouis.org/news/1139/rodgers-townsend-built-site-garners-multiple-honors
  24. Communication Arts//Webpick http://www.commarts.com/web-sites/rodgers-townsend.html
  25. B-to-B http://www.btobonline.com/article/20110117/FREE/301179975/at-t-mailing-a-big-success
  26. Direct Marketing News http://www.dmnews.com/case-study-atts-wi-fi-promotion-to-hospitality-execs-a-winner/article/191192/
  27. FWA//Site of the Day http://thefwa.com/site/at-t-mobile-barcodes
  28. St. Louis Business Journal http://www.bizjournals.com/stlouis/stories/2010/06/28/daily8.html
  29. Ad Club St. Louis http://www.adclubstlouis.org/news/899/rodgers-townsend-launches-integrated-small-business-campaign-hartford
  30. Creativity Online http://creativity-online.com/work/the-hartford-achieve-whats-ahead/21419
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