Robeez
Robeez is an apparel, socks, and clothing brand for babies, infants, and toddlers sold at specialty and department stores as well as online. Robeez is headquartered in Manhattan, New York and is a division of Daytona Apparel LLC.
 | |
| Type | Subsidiary of Daytona Apparel LLC |
|---|---|
| Industry | Footwear |
| Founded | 1994[1] |
| Headquarters | Manhattan, New York |
| Products | Soft-soled shoes, Apparel, Socks |
Number of employees | 250 |
| Parent | Formerly Collective_Brands, now Daytona Apparels LLC. |
| Website | www |
Origins and history
The Robeez baby shoe company was started by Sandra Wilson in the basement of her Vancouver, Canada home. While being a stay-at-home-mom after a recent layoff, Wilson was unable to find baby shoes that would stay on her son's feet properly, and she came up with an idea for a pair of soft-soled leather booties that would not slip off. The suede non-slip sole allowed her toddler, named Robert, to walk without sliding and the elastic ankle band ensured the shoes did not easily fall off. The inspiration for the Robeez name came from her son.[2] Robeez is now owned and produced by Daytona Apparel, LLC.
References
- The Robeez Story, Robeez Footwear, Retrieved on December 11, 2007.
- "Robeez Footwear: Better By Design" (PDF). Archived from the original (PDF) on 2011-05-25.