Rebag

Rebag was founded, in 2014, by CEO Charles Albert Gorra and former CMO Erwan Delacroix, under the parent company Trendly Incorporated. Rebag is a digital platform on which customers can buy and sell luxury designer handbags.[1][2][3] Rebag's inventory includes 50 luxury brands such as Louis Vuitton and Gucci.[4][5] There are two options in which to shop and sell, either online or in-store.[6]

Formerly split into two separate sites known as Rebagg and Trendlee, in 2017, Rebag underwent a rebrand, dropping the second ‘G’ in its name and migrating to a single site where consumers can both buy and sell designer handbags.[7]

Since 2014, the company has raised approximately $52 million in venture capital led by General Catalyst, Novator, and FJ Labs.[8][9][10]

Headquartered in New York City, Rebag currently operates nine brick and mortar stores; three located in New York City in Soho, on Madison Avenue, and in Westfield World Trade Center; three located in Los Angeles in Melrose, Beverly Hills, and Westfield Santa Anita; one location in the Miami Design District; and one at Roosevelt Field mall in Garden City, Long Island.[11][12][13][14][15][16]

The first location in Soho NYC was initially intended as a pop-up but has since become a permanent flagship location. The design of the physical locations was masterminded by Red Antler.[17]

Another small standalone store called Rebag Bar was opened in NYC to address changes in customer shopping during the pandemic. Customers can quickly sell their pre-loved luxury goods & shop for secondhand goods.[18]