Podcasting in India

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Podcasting in India began around 2005 when Apple updated iTunes to support podcasts, The podcast industry in India has reported a significant growth in listenership over the years. As per PricewaterhouseCoopers' Media and Entertainment Outlook 2020 report, with over 57.6 million listeners, India has emerged as the third-largest podcast listening market after China and the US.[1] According to The Free Press Journal, "India will have 95 million Podcast monthly active users", which is thirty-four percent more than the previous year.[2]

There has been a growth of podcast channels and podcast production companies like Suno India, Spooler, manicpod, Hubhopper,[3] Aawaz.com,[4] Saavn,[5] and Audiomatic[6] are some indigenous podcasting platforms used by brands creators and listeners.

Indigenous podcast creation platform like Hubhopper studio and manicpod studios too have come up during the same period.[7] Brand and workplace centric have adapted audio as a marketing platform to engage meaningfully. Audio enablers like Spooler power corporates with smart podcasting solutions.

See also

References
  1. Rego, Natasha (May 29, 2021). "Hear and Now: Inside India's Podcast Boom". Hindustan Times. HT Media. Archived from the original on June 1, 2021. Retrieved February 19, 2022.
  2. "India to See 95 MN Podcast Users by 2021 End; Up 34%: Report". The Free Press Journal. Indian National Press. December 13, 2021. Archived from the original on December 13, 2021. Retrieved February 19, 2022.
  3. Chowdhary, Sudhir (June 17, 2019). "Hubhopper: The Delhi-Based Startup Aiming to Make Podcasting Simple and Powerful". The Financial Express. Indian Express Limited. Archived from the original on June 16, 2019. Retrieved March 12, 2021.
  4. "Aawaz.com: Agrahyah Technologies Launches India's First Audio-on Demand Platform". The Economic Times. The Times Group. January 16, 2019. Archived from the original on September 20, 2020. Retrieved January 16, 2019.
  5. "Saavn Launches Original Programming". The Times of India. The Times Group. April 5, 2016. Archived from the original on April 7, 2016. Retrieved May 27, 2016.
  6. S., Vidya (May 23, 2016). "(Pod)casting a Spell on the Young in Delhi". Hindustan Times. HT Media. Archived from the original on May 24, 2016. Retrieved September 18, 2016.
  7. "Hubhopper Launches Platform for Audio Content Creators". Exchange4Media. Adsert Web Solutions. June 7, 2019. Archived from the original on June 7, 2019. Retrieved March 12, 2021.
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