Ex.co

EX.CO is a Disney-backed[2] content experience platform powering billions of personalized interactions around the web. The company's self-serve, personalization technology is used by brands, publishers, and small and medium-sized businesses to easily modify their websites with interactive, digital content and video experiences that cater to the end user.

EX.CO
FormerlyPlaybuzz
Founded2012
FoundersTom Pachys, Shaul Olmert, Shachar Orren
Headquarters
Israel 
Key people
Tom Pachys, CEO[1]
Shachar Orren, CMO
Maya Szutan-Azoulay, COO
Yaniv Lubinski, CFO
Oren Regev, Chief Product Officer
Efrat Zohar Reisman, Chief People Officer
Websiteex.co

EX.CO (as Playbuzz) had the most shared content on Facebook in January 2015, with an estimated 9 million shares in one month.[3][4]

History

EX.CO was originally founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC and also the cofounder of Whimado.

Playbuzz originally raised $3 million in a Series A funding round from Carmel Ventures.[5]

The company was listed by Inc. as one of the "15 Israeli Startups Getting Hot at the Turn of 2015"[6] and also voted one of Europe's Hottest Startups the same year by Wired.[7]

In September 2017, the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.[8][9] This brought Playbuzz's total funding to $66 million.[10]

In November 2019, Playbuzz changed its company name to EX.CO.[11]

In 2021, EX.CO announced that its chief marketing officer Shachar Orren was appointed as its new co-founder.[12] Later that year, EX.CO announced Efrat Zohar Reisman would join the company as its new chief people officer.[13]

In 2022, EX.CO appointed[14] Maya Szutan-Azoulay as the new chief operating officer.

Acquisitions

In 2021, EX.CO acquired video monetization technology company Cedato.[15]

In 2022, the company announced the acquisition of the machine-learning company Bibblio. The deal allows EX.CO to further provide website personalization capabilities to brands, publishers, and e-commerce businesses.[16]

Product

EX.CO provides tools for web personalization, video monetization, online advertising, content marketing, landing pages, web development, online subscriptions, web performance, and audience measurement.

EX.CO also works with e-commerce businesses. American jewelry retailer ALEX AND ANI doubled their revenue while using EX.CO's online product recommendations as gift matching guides.[17]

See also

References
  1. "Playbuzz CEO Shaul Olmert to Step Down". Calcalist. Retrieved 31 December 2019.
  2. Blount, Leslie. "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.
  3. Shapiro, Ariel (22 January 2015). "Playful Playbuzz". Jerusalem Post. Retrieved 16 February 2015.
  4. "The Biggest Facebook Publishers of January 2015". NewsWhip. February 2015. Retrieved 16 February 2015.
  5. Kosoff, Maya (10 October 2014). "A BuzzFeed Clone Founded 10 Months Ago Is Crushing Other Websites On Facebook - Including BuzzFeed". The Business Insider. Retrieved 16 February 2015.
  6. Newlands, Murray (16 December 2014). "15 Israeli Startups Getting Hot at the Turn of 2015". Shalom Life. Retrieved 16 February 2015.
  7. "Europe's hottest startups 2015". Wired. 5 August 2015. Retrieved 23 May 2016.
  8. Shead, Sam (27 September 2017). "Playbuzz raised $35 million for its platform that aims to help publishers engage with the 'Snapchat generation'". The Business Insider. Retrieved 27 November 2017.
  9. Marshall, Jack (27 September 2017). "Disney-backed Playbuzz raises $35 million to grow content creation platform". MarketWatch. Retrieved 27 November 2017.
  10. Ellingson, Annlee (27 September 2017). "Disney invests more in accelerator graduate Playbuzz". L.A. Biz. Retrieved 27 November 2017.
  11. Ha, Anthony (18 November 2019). "Playbuzz becomes Ex.co and expands its content marketing platform". Tech Crunch. Retrieved 27 February 2020.
  12. Spiro, James. "EX.CO appoints Shachar Orren as Co-Founder". Calcalist Tech. Retrieved 29 April 2022.
  13. "Efrat Zohar Reisman has been appointed VP of Human Resources at EX.CO". Ice.co.il. Retrieved 29 April 2022.
  14. Spiro, James. "EX.CO appoints Maya Szutan-Azoulay as its new COO". Calcalist Tech. Retrieved 29 April 2022.
  15. Ha, Anthony. "EX.CO acquires video adtech company Cedato". TechCrunch. Retrieved 29 April 2022.
  16. "EX.CO Acquires Machine-Learning Company Bibblio to Expand Website Personalization Capabilities for Brands, Publishers, and E-commerce Businesses". Martech Series. Retrieved 29 April 2022.
  17. Blount, Leslie. "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.
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