Planet of the Apps

Planet of the Apps was an American reality television show broadcast on Apple Music (predating the 2019 launch of Apple TV+). It was the first original television show produced by Apple. On July 23, 2018, it was announced that Apple had canceled the series after one season.[1]

Not to be confused with Planet of the Apes.
Planet of the Apps
GenreReality
Created by
Directed byRyan Polito
Presented byZane Lowe
Starring
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes10
Production
Executive producers
  • Ben Silverman
  • Howard Owens
  • Michael Agbabian
  • Dwight D. Smith
  • Mary Celenza
  • Charles Wachter
  • will.i.am
  • Jessica Alba
  • Gwyneth Paltrow
  • Gary Vaynerchuk
Camera setupMultiple-camera
Running time47-51 minutes
Production companyPropagate Content
DistributorApple Inc.
Release
Original networkApple Music
(archived on Apple TV+)
Picture format1080p (16:9 HDTV)
Audio formatStereo
Original releaseJune 6 (2017-06-06) –
August 14, 2017 (2017-08-14)

Episode style

On each of the episodes, software makers have 60 seconds to pitch their idea in front of the advisors (Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk) on a slow-moving escalator—for a visual idea of an "elevator pitch". New episodes were released on Tuesdays, with the first season being 10 episodes long.[2] The series is hosted by Zane Lowe and produced by Ben Silverman.[3] The series premiered on June 6, 2017.[4][5]

Critique

The Guardian found the show "boring and self-indulgent," "painful," "a sort of vicarious embarrassment," and "grating."[6]

Season premiere

The premiere episode debuted the following apps:

Episodes

Source:[7]

No.TitleOriginal air date
1"Premiere"June 5, 2017 (2017-06-05)
2"Flip the Script"June 12, 2017 (2017-06-12)
3"Is It a Billion-Dollar Business?"June 19, 2017 (2017-06-19)
4"Nothing But Hustle"June 26, 2017 (2017-06-26)
5"My Greed Exceeds My Fear"July 10, 2017 (2017-07-10)
6"Bet on the Jockey"July 17, 2017 (2017-07-17)
7"Revolutionizing Social Media"July 24, 2017 (2017-07-24)
8"Scar Tissue"July 31, 2017 (2017-07-31)
9"Might As Well Go Big"August 7, 2017 (2017-08-07)
10"These Guys Are Hustlers"August 14, 2017 (2017-08-14)

References
  1. Clover, Juli (July 23, 2018). "'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing". MacRumors. Retrieved July 24, 2018.
  2. "Apple's first TV series shows what it takes to build an app". Reuters. 2017-06-09. Archived from the original on 2017-06-14. Retrieved 2017-06-15.
  3. Ryan, Maureen (2017-06-07). "TV Review: Apple's 'Planet of the Apps'". Variety. Archived from the original on 2017-06-19. Retrieved 2017-06-15.
  4. "Apple Music's 'Planet of the Apps' reality show debuts tonight". Engadget. Archived from the original on 2017-06-13. Retrieved 2017-06-14.
  5. Lomas, Natasha. "Apple's debut TV series, Planet of the Apps, kicks off". TechCrunch. Archived from the original on 2017-06-13. Retrieved 2017-06-14.
  6. "Planet of the Apps review – celebrity panel can't save Apple's dull first TV show". 8 June 2017.
  7. "Planet of the Apps on Apple Music". Archived from the original on 2017-08-04.
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