Om Telolet Om

Om Telolet Om (also known as #OmTeloletOm) is a social media meme that depicts Indonesian youths' excitement when a bus driver honks a modified horn in a rhythmic manner as they pass by. It literally means "Uncle, please honk, uncle". The word "Telolet" refers to the rhythm of the bus honk.[1][2] This phenomenon reached internet fame through social media.

Background

As the Indonesian netizen spammed the Twitter and Instagram[3] accounts of several DJs including DJ Snake, Marshmello, Firebeatz, Dillon Francis, Zedd, DJ Soda, and Cash Cash with the hashtag "OmTeloletOm", the phrase began to gain popularity. By the end of December 2016, it had become a trending topic internationally.[4] The spam effort worked and international DJs started to create musical arrangements using modified bus honking, kids screaming "Om Telolet Om" and their laughter. The DJs also played these arrangements in their concerts including Life in Color, a paint and music concert in Miami which announced that their secret headliner would be "Om Tell et Om".[5][6][7] Music videos have been created in response to the meme, the most notable one being the one performed by the Indonesian singer "iMeyMey".[8]

References
  1. (in Indonesian) BBC Indonesia: Om tell let pm: The first bus honk that set the worldwide trend
  2. "'Om Telolet Om' phenomenon goes viral". The Jakarta Post. Retrieved 2022-01-22.
  3. ""Om Telolet Om" has been taking over idols' SNS accounts". Koreaboo. 2016-12-21. Retrieved 2022-01-22.
  4. "What is 'Om Telolet Om' and why are DJs sharing it?". BBC News. 2016-12-21. Retrieved 2022-01-22.
  5. Bein, Kat (2016-12-22). "Life in Color Miami Announces Secret Headliner: Om Telolet Om". Billboard. Retrieved 2022-01-22.
  6. Medved, Matt (2016-12-21). "Dance Music World Confounded By Indonesian Meme 'Om Telolet Om'". Billboard. Retrieved 2022-01-22.
  7. Di, Marco (2016-12-21). "The enigmatic viral phrase " Om Telolet Om " finally explained". Rave Jungle. Retrieved 2022-01-22.
  8. owam. "Om Telolet Om iMeyMey". Kayuagung Radio. Retrieved 2022-01-22.
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