Nobby's

Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo.[1]

This article is about a brand of nuts. For other uses, see Nobby's (disambiguation).

Nobby's products are typically sold in supermarkets as well as pubs. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients".[2]

Description

Nobby's Nuts was founded by Max 'Nobby' Noblet (1913–1995) in the 1950s.[3]

The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts".[1] It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.[4]

The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour."[5] British advertising featured musician Noddy Holder, of band Slade, frustrated that pub-goers misheard the brand name for himself.[6] The advert was only shown after the 9pm watershed – the "adult" part of the programming day – due to its risque humour.[7]

In 2016, advertisers Lash Creative were hired by PepsiCo Australia to improve the social media presence of Nobby's.[8]

Incidents

In 2011, a man in Townsville, Queensland was arrested for stealing a $3.95 bag of Nobby's Nuts by hiding them in his pants. Police spent over $1,000 attempting to track down the perpetrator.[9]

See also

References
  1. Burkitt, Hugh; Zealley, John (2007). Marketing Excellence: Winning Companies Reveal the Secrets of Their Success. Wiley. p. 35. ISBN 978-0-470-06093-3.
  2. "Nobby's Salted Peanuts". woolworths.com.au. Archived from the original on 29 June 2021. Retrieved 4 August 2021.
  3. "Our History | Geelong Cross Country Club".
  4. "Nobby's Nuts". National Film and Sound Archive. Archived from the original on 25 January 2018. Retrieved 18 December 2017.
  5. "About us". Nobby's Nuts UK. Facebook. Archived from the original on 4 August 2021. Retrieved 18 December 2017.
  6. Dempster, Sarah (14 May 2005). "The hard sell - Nobby's Nuts". The Guardian. Archived from the original on 7 November 2017. Retrieved 18 December 2017.
  7. "Now Noddy's going nuts". Manchester Evening News. 16 February 2007. Archived from the original on 22 December 2017. Retrieved 18 December 2017.
  8. "Lash Creative appointed as PepsiCo's 2016 Agency". Bandt. 5 August 2016. Archived from the original on 10 August 2016. Retrieved 18 December 2017.
  9. "$1000s spent to crack a nut case". news.com. 7 September 2012. Archived from the original on 25 January 2018. Retrieved 18 December 2017.


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