Nidecker

Nidecker (aka Nidecker Group) is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887.[1] They own and operate several snowboard product companies and brands including Bataleon, Flow, Jones, Lobster, Nidecker, NOW, Rome, Switchback and YES.[2] It is considered the second biggest snowboard company.[3]

History

Nidecker was started by Swiss entrepreneur Henri Nidecker in 1887. The company began as an agricultural equipment maker for Swiss farmers on the shores of Lake Geneva.[1]

The company was passed down 5 generations.[3] The Nidecker Group was formed in 2007 by three descendants of Henri: Cédric, Henry and Xavier Nidecker.[2][3] Henry Nidecker is the CEO of the company.[4]

In 2009, the company partnered with snowboarders Romain de Marchi, David Carrier Porcheron and Jan Petter Solberg to create the YES. Snowboards brand.[3]

In 2016 they bought American binding specialist Flow.[5] In 2018, they bought the brand Rome.[3]

References
  1. "Nidecker". Whitelines. Retrieved 28 May 2021.
  2. "Big Wig Interview: Henry Nidecker Talks Competition, Evolving Retail Landscape & Acquisitions". Boardsport SOURCE. 2019-01-04. Retrieved 2021-06-01.
  3. "Nidecker, de la roue à la planche". Le Temps (in French). 2021-01-15. ISSN 1423-3967. Retrieved 2021-06-01.
  4. "Nidecker Brothers Acquire Rome SDS, and Bataleon Parent Low Pressure Studio | Shop-Eat-Surf". shop-eat-surf.com. Retrieved 2021-06-04.
  5. Media, First Tracks!! Online (2016-11-25). "Nidecker Group Acquires Flow Snowboarding". First Tracks!! Online Ski Magazine. Retrieved 2021-06-04.
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