Melon (online music service)

Melon (Korean: 멜론; RR: Mellon) is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment (became Kakao M and then Kakao Entertainment) became the company-in-charge of the service in 2009. In 2017, Kakao merged Kakao Music into Melon to have one, unified music streaming service.[2]

"MelOn" redirects here. For other uses, see Melon (disambiguation).
Melon
Screenshot
Screenshot of Melon's new interface, launched in August 2016
Type of site
OMS
Available inKorean
OwnerKakao Entertainment
URLwww.melon.com
CommercialYes
RegistrationRequired, for South Koreans only[1]
Users4~5 million (in South Korea alone, as of 2018)
LaunchedNovember 2004 (2004-11)

Melon is South Korea's largest music subscription service, with over 28 million users. Melon is the most popular music streaming service in South Korea. In fact, a survey of users of smartphones found that they were the most used applications by Koreans.[3] Melon users can stream and download music and music videos and create custom ringtones.[4] Melon is currently available on iOS and Android.

The name Melon is an acronym of the phrase melody on.[5]

History

Melon was stablished under SK Telecom, South Korea's largest wireless carrier, in 2004. In 2013 it was sold to a Hong Kong-based private equity firm. Later in 2016 it was acquired by Kakao as part of Kakao M. In 2018, Kakao M spun-off from Kakao, but Melon stayed.

In 2021, Melon merged with Kakao Entertainment and rebranded itself as "Melon M". This joint venue aimed to secure their leadership in the showbiz industry. Lee Jae-wook will lead the joint. At that time, the streaming platform boasted 33 million users and around 5 million paying users. [6]

International operations

In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia.[7] In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom following the SK Telecom's divestment from all Melon businesses, thus making Melon Indonesia an Indonesian company.[8]

Promotions

Music programs on TV
A screenshot of Red Velvet performing Russian Roulette on the SBS program Inkigayo on September 11, 2016, showing the introduction ticker for the song. The ticker shows the highlighting of Melon as a main sponsor for the said program. (from the official SBS Inkigayo YouTube account[9])

Melon is the main sponsor of the following music-related shows:

Melon Music Awards
Main article: Melon Music Awards

In 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge the winners.

Achievements

Songs with the most weeks at number one

11 weeks

8 weeks

7 weeks

6 weeks

Artists with most weeks at number one
Rank 1st 2nd 3rd 4th 5th
Artist IU Big Bang Wonder Girls 2NE1 Sistar
Total weeks 64 49 29 23 18

Artists with most number one songs
Rank 1st 2nd 3rd 4th 5th
Artist IU Big Bang 2NE1, Davichi Wonder Girls Girls' Generation,
Sistar, Twice
Total songs 28 16 10 8 7

Artists with most months at number one
Rank 1st 2nd 3rd 4th 5th
Artist IU Big Bang Wonder Girls MC the Max BoA, Park Hyo-shin,
SG Wannabe, 2NE1
Total months 13 9 8 6 5

Longest charting songs on weekly chart
Rank Artist Song Weeks Current
position
1 BTS"Spring Day"27267
2 Paul Kim"Every Day, Every Moment"21470
3 BTS ft. Halsey"Boy With Luv"156OUT
4 Maktub ft. Raon Lee"To You My Light"148OUT
5 Anne-Marie"2002"145OUT
6 Paul Kim"Me After You"143OUT
7 AKMU"How Can I Love the Heartbreak, You're the One I Love"13675
8 Sam Smith"I'm Not the Only One"130OUT
9 IU"Blueming"12861
10 Lauv"Paris in the Rain"126OUT
As of May 2, 2022

Most liked songs of all time
Rank Artist Song Likes Ref
1 BTS"Spring Day" (2017)558,591[18]
2 IU"Through the Night" (2017)440,340[19]
3 BTS ft. Halsey"Boy With Luv" (2019)433,486[18]
4 BTS"Dynamite" (2020)432,071[18]
5 "DNA" (2017)402,965[18]
6 Paul Kim"Every Day, Every Moment" (2018)391,341[20]
7 Busker Busker"Cherry Blossom Ending" (2012)380,065[21]
8 AKMU"How Can I Love the Heartbreak, You're the One I Love" (2019)379,674[22]
9 Anne-Marie"2002" (2018)378,273[23]
10 IU ft. Suga"Eight" (2020)377,280[19]
As of May 2, 2022

All-time records
  • Most streamed artist: BTS (11.36B streams)[24]
  • Most streamed song: BTS ㅡ "Spring Day" (835.4M streams)[24]
  • Artist with most total unique listeners: IU (344M ULs)[25]
  • Song with most unique listeners: Busker Busker ㅡ "Cherry Blossom Ending" (7.9M ULs)[26]
  • Longest-running No 1 song on hourly chart: BTS ㅡ "Dynamite" (1815 hours)[27]
  • Longest-running No 1 song on daily chart: BTS ㅡ "Dynamite" (75 days)[28]
  • Longest-running No 1 song on weekly chart: BTS ㅡ "Dynamite" (11 weeks)
  • Longest-running No 1 song on monthly chart: BTS ㅡ "Dynamite", Brave Girls ㅡ "Rollin'" (3 months)
  • Longest-running Top 5 song on weekly chart: BTS ㅡ "Dynamite" (30 weeks)
  • Longest-running Top 10 song on weekly chart: BTS ㅡ "Dynamite" (36 weeks)
  • Longest-running Top 10 song on yearly chart: Paul Kim ㅡ "Every Day, Every Moment", BTS (feat. Halsey) ㅡ "Boy with Luv" (2 years)
  • Longest-running Top 100 song on daily chart: BTS ㅡ "Spring Day" (~1,900 days)[29]
  • Longest-running Top 100 song on weekly chart: BTS ㅡ "Spring Day" (272 weeks)
  • Longest-running Top 100 song on yearly chart: BTS ㅡ "Spring Day" (5 years)
  • Shortest time to reach No 1 for a song on hourly chart (24Hits System): IU ㅡ "Celebrity" (3 hours)[30]
  • Most roof-hit song (pre-2017 System): Im Chang-jung ㅡ "The Love I Committed" (194 roof-hits)
  • Most roof-hit song (post-2017 System): Zico ㅡ "Any Song" (51 roof-hits)[31]
  • Most unique listeners for a song in 1st 24 hours: IU ㅡ "Bbibbi" (1,462,625 ULs)[32]

Accolades

Melon became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.[33]

Melon was recognized at the 2012 Trusted Brand Awards.[34]

Melon won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.[35]

Melon was recognized in the 2012 Korea Brand Power Index.[36]

Ilgan Sports ranked Melon as the 3rd most influential entity in the K-pop industry in a November 2013 poll in celebration of its 44th anniversary.[37]

See also

Notes
  1. Formerly sponsored by rival music service Bugs

References
  1. "Terms: GENERAL". MelOn. LOEN Entertainment, Inc.
  2. "카카오 뮤직→멜론, 통합 '확정'·시기 '미정'".
  3. 박, 현익 (23 April 2021). "국내 음악은 '멜론'이 부동의 1등…'스포티파이' 초반 성적표는 7등". biz.chosun.com (in Korean). Retrieved 2021-05-01.{{cite web}}: CS1 maint: url-status (link)
  4. "South Korea's Biggest Music Subscription Service Acquired by Mobile Messaging Company". Billboard. Retrieved 2018-05-03.
  5. Seung Si-yeon, Park Jong-geun (December 3, 2011). "Shin Won-soo, representing Korea's largest OMS, "MelOn"". JoongAng Ilbo. Archived from the original on December 13, 2013. Retrieved January 22, 2014.
  6. Jun-hee, Park (2021-07-15). "Kakao Entertainment to merge with music streaming platform Melon". The Korea Herald. Retrieved 2022-03-22.
  7. "Melon Indonesia". Archived from the original on 2017-04-13. Retrieved 2014-01-22.
  8. eck. "MelOn kini 100% Merah Putih - Indotelko".
  9. "스브스케이팝 / SBS KPOP".
  10. "V.O.S 박지헌, 8주 1위 빅뱅에 제동". Chosun Entertainment. January 26, 2008.
  11. "'보이그룹 통계'② 최장·최다 음원 1위 빅뱅, 견줄 그룹 없다". MBN Daily. May 7, 2014.
  12. "'지'가 뭐길래… 소녀시대 'Gee' 삼촌팬들도 흥얼흥얼 '열광'". Hankyung. March 9, 2009.
  13. "원더걸스 'Nobody', 'Tell Me' 기록깰까?". SBS News. November 1, 2008.
  14. "'활동중단' 빅뱅, 원걸 컴백에도 7주째 온라인차트 1위". Korea Economic Daily. September 30, 2008.
  15. "친구보다 가깝고 연인은 아닌 … '썸 타는' 남녀 듀엣 전성시대". JTBC News. June 24, 2014.
  16. "여자친구 '시간을 달려서' 주간차트 4주 연속 1위". Dong-a Sports. March 1, 2016.
  17. "빅뱅, 온라인 음악차트 6주 연속 1위...또 한번 돌풍". Chosun Entertainment. January 8, 2008.
  18. 방탄소년단 [BTS]. Melon (in Korean). Retrieved May 2, 2022.
  19. 아이유 [IU]. Melon (in Korean). Retrieved May 2, 2022.
  20. 폴킴 [Paul Kim]. Melon (in Korean). Retrieved May 2, 2022.
  21. 버스커 버스커 [Busker Busker]. Melon (in Korean). Retrieved May 2, 2022.
  22. 악뮤 [AKMU]. Melon (in Korean). Retrieved May 2, 2022.
  23. "Anne-Marie". Melon (in Korean). Retrieved May 2, 2022.
  24. Melon 가수별 스트리밍 카드 - 방탄소년단 (in Korean). Retrieved May 2, 2022.
  25. Melon 가수별 스트리밍 카드 - 아이유 (in Korean). Retrieved May 2, 2022.
  26. Melon 가수별 스트리밍 카드 - 버스커 버스커 (in Korean). Retrieved May 2, 2022.
  27. Melon 24Hits 1위 횟수 랭킹 (in Korean). Retrieved February 3, 2021.
  28. Melon 일간 1위 횟수 랭킹 (in Korean). Retrieved February 3, 2021.
  29. Melon TOP 100 연속 차트인 일수 (in Korean). Retrieved January 17, 2022.
  30. Melon 24Hits 순위 추이 (in Korean). Retrieved March 15, 2021.
  31. Melon 지붕킥 횟수 랭킹 (in Korean). Retrieved February 3, 2021.
  32. Melon 24시간 이용자수 추이 / 2018-10-11(목) 18시 (in Korean). Retrieved February 8, 2021.
  33. "2011 App Awards Korea". MelOn. LOEN Entertainment, Inc.
  34. "2012 Trusted Brand Awards". MelOn. LOEN Entertainment, Inc.
  35. "2012 Korean Digital Management Innovation Awards". MelOn. LOEN Entertainment, Inc.
  36. "2012 Korea Brand Power Index". MelOn. LOEN Entertainment, Inc.
  37. jun2yng (November 3, 2013). "The Top 10 Most Influential Entities of K-Pop". Ilgan Sports via Soompi.
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