Malofilm

Malofilm or Malofilm Video, Malofilm Distribution or Malofilm communications[1] (formerly René Malo Vidéo) was a film production company, a television and video production company and a distributor. First based on Saint-André Boulevard in 1983, it moved in 1993 to Saint Laurent Boulevard. as the Canadian branch of Republic Pictures Home Video and Turner Home Entertainment, distributing releases from the two companies into Canada.

Malofilm
FormerlyRené Malo Vidéo (1983-1990)
TypeIncentive
IndustryMedia
Founded1983 (as René Malo Vidéo)
1990 (as Malofilm)
Defunct1997
FateRe-branded into Behaviour Communications

History

The company was founded in 1983 by chairman and CEO René Malo in Montreal, Quebec.

In 1995, Malofilm acquired Desclez Productions and Megatoon Entertainment Group (MEG).

In 1996, Malofilm acquired ReadySoft Incorporated,[2] a well known Canadian software company. Also that year, it bought out California film studio Image Organization for $1.8 million.[3]

In 1997, Malofilm changed its name to Behaviour Communications,[4] after Malo was forced to retire from the company for health reasons.[1][5] On March 26, 1998, it bought out MDP Worldwide for $19.3 million, and changed its name to Behaviour Worldwide.[6]

In 1999, Behaviour Interactive was sold to Rémi Racine and some investors, and was renamed Artificial Mind & Movement Inc. (A2M) the following year (it later returned to the name Behaviour Interactive in 2010).

In 1999, Behavior Communications was renamed Les Films Séville, after a hostile merger with Industry Entertainment, and was acquired by Entertainment One in 2007.[7] On May 31, 2000, Behaviour Worldwide was sold to MDP's old management, which changed its name back to MDP Worldwide.[8]

References

  1. "Malofilm Communications". BFI Film & TV Database. Archived from the original on 27 January 2009. Retrieved 13 February 2010.
  2. ReadySoft | Video Game Publisher, at VideoGameGeek
  3. Kelly, Brendan (1996-09-23). "Malofilm Snatches Up Image Org". Variety. Retrieved 2021-11-27.
  4. Canada’s Behaviour buys MDP Variety 1998-26-03
  5. "Biographie et filmographie de René Malo". UQAM Faculte de communication (in French). Montreal: Université du Québec à Montréal. Retrieved 13 February 2010.
  6. Kelly, Brendan (1998-03-27). "Canada's Behaviour buys MDP". Variety. Retrieved 2021-11-26.
  7. Kelly, Brendan (1999-12-15). "Behaviour changes to Seville". Variety. Retrieved 2021-11-26.
  8. "Behaviour changes moniker to MDP". Variety. 2000-05-31. Retrieved 2021-11-26.
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