Logically (company)

Logically is a British multinational technology startup company that specializes in analyzing and fighting disinformation. Based in Brighouse, England,[1] Logically has offices in London, Mysuru, Bengaluru, and Virginia.[2] The company is known for its software, which utilizes artificial intelligence to label textual or visual media as real or fake.[3] Logically also publishes editorials and fact checks.

TheLogically Ltd.
TypePrivate
IndustryFake news detection
Founded2017
FounderLyric Jain
Headquarters
Brighouse, West Yorkshire
,
U.K.
Websitewww.logically.ai

History

Lyric Jain, an Ivy League graduate, founded Logically in 2017.[3] According to Jain, he was partly inspired after the death of his grandmother from pancreatic cancer.[4][5] Before her death, she joined a WhatsApp group that spread misinformation, leading her to replace "her cancer medication in favour of unproven, alternative treatments."[4] Another motivator was the spread of misinformation in Britain around the time of the Brexit referendum, splitting entire communities.[5]

An MIT grant helped launch the company.[5] Logically first operated solely from Britain, employing 30 British residents by 2019.[6] In early 2019, the company expanded to India, recruiting 40 employees who perform the majority of the company's fact-checking.[6] In its 2019 seed round, Logically raised $7 million.[6] In 2020, €2.77 million were raised,[7] with backing by the Northern Powerhouse Investment Fund and XTX Ventures.[8] As of 2020, Logically has 100 employees.[9]

Fact checks

Logically assisted The Guardian in publishing a fact check of false claims by an English pastor connecting 5G technology to vaccination tracking.[10] In August 13, 2020, the company put out a Chrome extension that helps user check the credibility of articles, claims, and comments they read, with the extension working on hundreds of thousands of sites.[11] In March 2021, Logically launched its Intelligence platform to governments as well as NGOs; the company purports that the platform can categorize different sets of disinformation narratives as they are being woven.[12] Logically is one of many partners that TikTok works with to curtail disinformation on the social network,[13][14][15] many of which happen to relate to healthcare and the COVID-19 pandemic.[16] The BBC has cited Logically's research in tracking the rise of pro-Russian accounts linking Ukraine to Nazi ideology following the 2022 Russian invasion of the country.[17]

References
  1. Spargo, Charlie (2021-07-14). "Yorkshire AI company to help fight disinformation on Facebook". Prolific North. Archived from the original on 2021-07-14. Retrieved 2022-01-29.
  2. "Logically | Contact Us". Logically. Archived from the original on 2022-01-13. Retrieved 2022-01-29.
  3. Marr, Bernard (2021-01-25). "Fake News Is Rampant, Here Is How Artificial Intelligence Can Help". Forbes. Archived from the original on 2021-01-25. Retrieved 2022-01-29.
  4. Noone, Greg (2021-06-10). "AI vs misinformation: Fighting lies with machines". Tech Monitor. Archived from the original on 2021-06-11. Retrieved 2022-01-29.
  5. Kale, Sirin (2020-08-14). "This AI startup is tackling the coronavirus disinformation deluge". Wired. Archived from the original on 2020-08-16. Retrieved 2022-01-29.
  6. Khan, Mirza Mohammed Ali (2019-08-15). "Fact-checking platform Logically to raise $7 million in seed round". Business Line. Archived from the original on 2019-08-15. Retrieved 2022-01-29.
  7. Ohr, Thomas (2020-07-13). "Fake news detection startup Logically raises €2.77 million to prepare for US elections". EU-Startups. Archived from the original on 2020-07-13. Retrieved 2022-01-29.
  8. "Logically Raises £2.5m in Funding". FinSMEs. 2020-07-13. Archived from the original on 2020-07-13. Retrieved 2022-01-29.
  9. Billen, Andrew (November 28, 2020). "Fake news, conspiracy theories, social media rumours – meet Lyric Jain, the man sifting fact from fiction". The Times. Archived from the original on July 5, 2021. Retrieved March 27, 2022.
  10. Newman, Jared (August 3, 2020). "This AI fact-checking startup is doing what Facebook and Twitter won't". Fast Company. Archived from the original on January 15, 2022. Retrieved March 27, 2022.
  11. Brown, Elleen (August 13, 2020). "Logically launches tool to identify and combat fake news ahead of US elections". ZDNet. Archived from the original on January 29, 2022. Retrieved March 27, 2022.
  12. Rodrigo, Chris Mills (March 1, 2021). "Startup bets on artificial intelligence to counter misinformation". The Hill. Archived from the original on March 20, 2021. Retrieved March 27, 2022.
  13. Perez, Sarah (February 3, 2021). "TikTok to flag and downrank 'unsubstantiated' claims fact checkers can't verify". Tech Crunch. Archived from the original on December 14, 2021. Retrieved March 27, 2022.
  14. Hern, Alex (February 4, 2021). "TikTok to introduce warnings on content to help tackle misinformation". The Guardian. Archived from the original on March 2, 2021. Retrieved March 27, 2022.
  15. Hernandez, Gina (February 3, 2021). "New prompts to help people consider before they share". TikTok Newsroom. Archived from the original on December 5, 2021. Retrieved March 27, 2022.
  16. Russell, Anna (March 10, 2021). "The Fight Against Vaccine Misinformation". The New Yorker. Archived from the original on March 10, 2021. Retrieved March 27, 2022.
  17. Devlin, Kayleen; Robinson, Olga (February 23, 2022). "Ukraine crisis: Is Russia waging an information war?". BBC News. Archived from the original on March 19, 2022. Retrieved March 27, 2022.
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