Killer feature

A killer feature or unique selling point is any feature of a product or service that proves so useful as to make it indispensable. Examples include spreadsheets as a feature of the PC, or social networking as a feature of the Internet.[1]

Analogous to killer application, which specifically refers to software as a killer feature of its compatible hardware (meaning that the software sells the hardware), the term killer feature often more specifically refers to software features that sell the software.

See also

References
  1. March 2021, Imad Khan 17 (17 March 2021). "iOS 14.5 includes a killer feature that could keep your iPhone around for longer". Tom's Guide.
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