KSD (FM)

KSD (93.7 FM, "93.7 The Bull") is a country music radio station in St. Louis, Missouri. The station is owned by iHeartMedia and broadcasts with 100 kW of power. Its transmitter is located in Shrewsbury, and operates from studios in St. Louis south of Forest Park.

KSD
CitySt. Louis, Missouri
Broadcast areaGreater St. Louis
Frequency93.7 MHz FM (HD Radio)
Branding93.7 The Bull
Programming
FormatCountry
SubchannelsHD2: Classic country "iHeartCountry Classics"
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
KATZ, KATZ-FM, KLOU, KSLZ, KTLK-FM, W279AQ
History
First air date
March 27, 1955 (as KCFM)
Former call signs
KCFM (1955–1980)
KSD-FM (1980–1997)
Call sign meaning
St. Louis Post-Dispatch
(founder of KSD (AM), now KTRS)
Technical information
Facility ID20360
ClassC1
ERP100,000 watts
HAAT313 meters (1,027 ft)
Transmitter coordinates
38°36′47″N 90°20′08″W
Links
WebcastListen Live
HD2: Listen Live
Website937thebull.iheart.com

KSD broadcasts in HD Radio.

KSD broadcasting in HD

History

KCFM

KCFM hit the air on March 27, 1955,[1][2] It was owned by the Commercial Broadcasting Company and broadcast from the Boatmen's Bank Building, relocating its studios and transmitter to 532 DeBaliviere in 1959.

KSD-FM

After being an easy listening station for much of its life, Combined Communications bought KCFM in 1978 and relaunched it as an adult contemporary station, which on July 10, 1980, became KSD-FM. KSD-FM evolved into an AC/CHR hybrid (also known as Hot AC) format, under the moniker "KS94 FM". Then, in August 1987, KSD-FM dropped the Hot AC format for Classic rock as "The New 93.7 KSD-FM"; that format lasted until January 1999, when KSD-FM briefly went back to Hot AC as "Mix 93.7".[3][4] At noon on October 9, 2000, KSD switched to a country music format as "93.7 The Bull", soon after WKKX ("Kix 106") dropped country to become WSSM, ("Smooth Jazz 106.5", now WARH), as due to a big ownership shakeup in 2000, Bonneville Radio ended up owning both competing country stations, thus opening up a spot for a competitor to longtime country station WIL-FM. The first song on "The Bull" was "The Thunder Rolls" by Garth Brooks.[5][6]

References
  1. "New KCFM Begins Broadcasting Today". St. Louis Globe=Democrat. March 27, 1955. p. G-1. Retrieved September 16, 2019.
  2. "FM Station KCFM Going On Air Today". St. Louis Post-Dispatch. March 27, 1955. p. 4H. Retrieved September 16, 2019.
  3. "R and R Newspaper" (PDF). www.americanradiohistory.com. 1987. Retrieved 2019-09-08.
  4. "R and R Newspaper" (PDF). www.americanradiohistory.com. 1999. Retrieved 2019-09-08.
  5. https://worldradiohistory.com/Archive-RandR/2000s/2000/RR-2000-10-13.pdf
  6. "Mix 93.7 KSD Becomes the Bull". 9 October 2000.


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