Insta360

Arashi Vision Inc. (Chinese: 影石创新科技股份有限公司), doing business as Insta360, is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo and Berlin. It makes action cameras, 360-degree cameras,[1] editing software for mobile and desktop and 180-3D cameras.

Insta360
Native name
影石创新科技股份有限公司
TypePrivately held company
Industry
Founded2015
FounderJK Liu
Headquarters,
China
Area served
Worldwide
Products
BrandsInsta360
Divisions
Websiteinsta360.com

History

Insta360 CEO JK Liu (刘靖康) met his co-founders while studying computer science at Nanjing University. Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events.[2]

Liu's first product was a smartphone app for live streaming, but he quickly expanded the firm's product portfolio by developing an accessory to turn a smartphone into a 360-degree camera.[2]

After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015[3] to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. This was with the first in the ONE series, Insta360 ONE.

Since then, Insta360 has also opened offices in Los Angeles, Tokyo, and Berlin and it hosts 500 employees globally.

In 2020, Insta360 entered a strategic partnership with Leica to help produce the ONE R 1-Inch Edition.[4] Since then, ONE R has been recognised as one of TIME magazine's best inventions of 2020.[5] A recent milestone for the company was Apple hosting Insta360 cameras in stores in over 100 countries.[6]

In 2018, NASA used Insta360 Pro and Pro 2 to live stream the landing of the InSight Mars Lander from mission control,[7] winning an Emmy for the project.[8] In 2021, NASA again used Insta360 Pro 2 to live stream from mission control when the Perseverance rover landed on Mars.[9]

Product lines

Action cameras

Insta360 ONE RS

Insta360's action camera lineup includes the ONE series (ONE, ONE X, ONE R and ONE X2) and the Insta360 GO with its successor the GO 2. The ONE series uses 360 technology to create traditional flat video results by "reframing" the 360 video, allowing the editor to pick their angle in post-production.[10] They also all share Insta360's proprietary "FlowState Stabilization" image stabilization technology.[11]

Insta360 ONE RS

Launched in March 2022, Insta360 ONE RS is a waterproof interchangeable lens action cam. A new 4K Boost Lens with a 1/2" image sensor shoots 4K 60fps wide angle video and 48MP photos. The Core has a new processor for improved in-camera stabilization, an additional mic and faster WiFi. The new lens and Core are cross-compatible with the preceding ONE R generation as well, including the 5.7K 360 Lens and the 5.3K 1-Inch Wide Angle Lens co-engineered with Leica. By switching lenses, users can shoot both 4K action videos and 360-degree videos using the same device.[12]

4K Boost Lens 360 Lens 1-Inch Wide Angle Lens
Aperture F2.4 F2.0 F3.2
35mm Equiv. Focal Length 16mm 7.2mm 14.4mm
Photo Resolution 8000x6000 (4:3)

8000x4500 (16:9)

4000x3000 (4:3)

4000x2250 (16:9)

6080x3040 (2:1) 5312x3552 (3:2)

5312x2988 (16:9)

Video Resolution 6016x2560@25/24fps (under 6K Widescreen Mode)

4000x3000@24/25/30fps,

3840x2160@24/25/30/50/60fps,

2720x1530@24/25/30/60/100fps,

1920x1080@24/25/30/60/120/200fps

5760x2880@30/25/24fps,

3840x1920@50/30fps,

3008x1504@100fps

5472x2328@30/25/24fps (under Widescreen Mode)

5312x2988@24/25/30fps,

3840x2160@24/25/30/50/60fps,

2720x1530@24/25/30/60fps,

1920x1080@24/25/30/60/120fps

Photo Modes Standard, HDR, Interval, Night Shot, Starlapse, Burst, PureShot Standard, HDR, Interval, Night Shot, Starlapse, Burst, PureShot Standard, HDR, Interval, Night Shot, Starlapse, Burst, PureShot
Video Modes Standard Video, Slow Motion, Active HDR, Timelapse, TimeShift, Loop Recording, 6K Widescreen

FlowState (in-camera stabilization)

Post FlowState (in-app stabilization)

Standard Video, HDR, Timelapse, TimeShift, Bullet Time, Loop Recording Standard Video, Slow Motion, Timelapse, TimeShift, Loop Recording, Widescreen

FlowState (in-camera stabilization)

Post FlowState (in-app stabilization)

Weight 125.3g 135.3g 163g
Dimensions (W x H x D) 70.1x49.1x32.6mm 70.1x49.1x43mm 78.7x55.7x47.2mm

Insta360 ONE X2

Insta360 ONE X2

The Insta360 ONE X2 camera was released on October 27, 2020, as the successor to the ONE X. It is a dual-lens 360 action camera that shoots 5.7K 360-degree video and is waterproof to 10 meters.[13]

Aperture F2.0
Weight 149g (5.25 oz)
Dimensions (W x H x D) 4.62 x 11.30 x 2.98 cm (1.82 x 4.45 x 1.17in)
Video Resolution 5.7K@30fps, 25fps, 24fps (360)

4K@50fps, 30fps (360)

3K@100fps (360)

2560x1440@50fps, 30fps (Wide angle)

Photo Resolution 360: 6080x3040 (2:1)

Pano: 4560×1520 (3:1)

Battery Capacity 1630mAh
35mm Equivalent Focal Length 7.2mm
ISO Auto, 100-3200
White Balance Auto, 2700K, 4000K, 5000K, 6500K, 7500K
Exposure Value ±4EV
Video Coding H.264, H.265
Max. Video Bitrate 100Mbit/s
Gyroscope 6-axis gyroscope

Insta360 ONE R

Launched in January 2020, Insta360 ONE R is a waterproof modular action cam with interchangeable lenses. Three lenses are currently available: The 4K Wide Angle Lens, 360 Lens, and the 5.3K 1-Inch Wide-Angle Lens, co-engineered with Leica.[14] It can be used as a traditional action camera with the 4K or 1-Inch lenses, or as a 360-degree camera with the 360 Lens. A new in-camera stabilization mode “Quick FlowState” was added in November 2021 for 4K 50fps, 30fps, 25fps and 24fps video modes.[15]

ONE R 4K Wide Angle Lens ONE R 360 Lens ONE R 1-Inch Wide Angle Lens
Aperture F2.8 F2.0 F3.2
35mm Equivalent Focal Length 16.4mm 7.2mm 14.4mm
Photo Resolution 4000x3000 (4:3)

4000x2250 (16:9)

6080x3040 (2:1) 5312x3552 (3:2)

5312x2988 (16:9)

Video Resolution 4000x3000@30fps

3840x2160@60fps, 30fps

2720x1530@100fps, 60fps, 30fps

1920x1080@200fps, 120fps, 60fps, 30fps

5760x2880@30fps, 25fps, 24fps

3840x1920@50fps, 30fps 3008x1504@100fps

5312x2988@30fps

3840x2160@60fps, 30fps

2720x1530@60fps, 30fps,

1920x1080@120fps, 60fps, 30fps

Video Bitrate Up to 100Mbps
Gyroscope 6-axis Gyroscope
Photo Modes Standard, HDR, Burst, Interval, Night Shot
Video Modes Standard,

HDR,

Timelapse,

TimeShift

Standard,

HDR,

Timelapse,

TimeShift,

Bullet Time

Standard,

Timelapse,

TimeShift

Insta360 GO 2

Insta360 GO 2

Released in March 2021, Insta360 GO 2 is a wearable action camera that weighs 26.5 grams (0.93 oz). It has a magnetic body and comes with five accessories, including a pendant, hat clip, stand, lens protector and charge case. The camera is IPX8 waterproof to 13 ft, has a 1/2.3” sensor and shoots 1440p stabilized video. The charge case can be used as a remote to control the camera over Bluetooth, as well as to charge the camera.[16]

Dimensions 52.9 x 23.6 x 20.7mm (2.08 x 0.93 x 0.81in)
Weight Camera: 26.5g (0.93 oz)

Case: 63.5g (2.24 oz)

Sensor Size 1/2.3”
Aperture f/2.2
35mm Equivalent Focal Length 11.24mm
ISO Auto, 100-3200
White Balance Auto, 2700K, 4000K, 5000K, 6500K, 7500K
Exposure Value (EV) ±4EV
Video Resolution 2560x1440@50fps, 30fps
Video Coding H.264
Max. Video Bitrate 80Mbit/s
Storage Up to 64GB (~57GB usable)
Run Time Standalone: 30 mins

In Case: 150 mins

Professional VR cameras

Insta360 also create VR 360 cameras made for professionals. This line includes Pro,[17] Pro 2 and Titan. They all shoot high resolution content designed for consumption in VR, or as traditional 360 video.

Insta360 Titan

Insta360 Titan is a unibody 360 VR camera with eight lenses and eight Micro Four Thirds sensors. Shooting modes include 11K at 30fps Video, 10K 3D 30fps Video and 11K 360 Photo in 3D and monoscopic formats, as well as up to 8K VR live streaming. Titan is also equipped with Insta360's FlowState stabilization.[18]

Insta360 Pro 2

Insta360 Pro 2 is a unibody 360 VR camera with 6 lenses that shoots 8K video and photos in 3D and monoscopic formats, and supports up to 8K VR live streaming. Pro 2 is also equipped with Insta360's FlowState stabilization.[19]

The Insta360 app

The app for iOS and Android is developed for use alongside Insta360 ONE X2, ONE R[20] and GO 2. The Insta360 app is made for editing both 360 and flat framed content, then exporting it to share or save. It has editing tools as well as AI-assisted templates in what Insta360 calls "Shot Lab" to make 360 editing less cumbersome, and make creative 360 techniques easier.[21] The app also has a community section, where creators from around the world share tips, discuss and share their content shot on Insta360 cameras.

Insta360 Studio

Insta360 Studio is a free desktop video editing software for Mac and Windows computers. It can be used for editing footage shot on Insta360's consumer cameras, including ONE X2, ONE R, ONE X, ONE, GO 2, GO, EVO and Nano S.[22] A new interface was introduced in September 2021 for easier project management.[23]

References

  1. 徐昕琦."南大'标准哥'刘靖康用代码告诉你大学应该怎样过", 凤凰网,19 December 2013. Retrieved on 06 March 2017.
  2. "Chinese GoPro rival brings photo robot idea to Japan". Nikkei Asia. Retrieved 2020-12-30.
  3. "Insta360 | Action Cameras | 360 Cameras | VR Cameras".
  4. "Leica Camera AG and Insta360 Announce Strategic Partnership to Reinvent the Action Cam // 2020 // Press Releases // Press Centre // Company - Leica Camera AG". us.leica-camera.com. Retrieved 2020-12-31.
  5. "Insta360 One R: The 100 Best Inventions of 2020". Time. Retrieved 2021-01-04.
  6. "Insta360 GO 2 Camera Bundle". Apple. Retrieved 2022-01-20.{{cite web}}: CS1 maint: url-status (link)
  7. "Here's How NASA Just Used VR For a Mars Landing". Insta360 Blog. 2018-11-27. Retrieved 2021-03-09.
  8. Dunbar, Brian (2019-09-16). "NASA Wins Two Emmy Awards for Interactive Mission Coverage". NASA. Retrieved 2021-03-09.
  9. "Update: NASA's ambitious Perseverance rover lands on Mars and sends back its first images". DPReview. Retrieved 2021-03-09.
  10. Han, Jakub (2021-11-22). "Insta360 Update – New Reframing Tool for the App, Stabilization Mode, and Quick Reader". CineD. Retrieved 2022-01-20.{{cite web}}: CS1 maint: url-status (link)
  11. "Insta360 One gets a massive upgrade with FlowState stabilization". TechCrunch. Retrieved 2021-02-27.
  12. "Insta360 ONE RS". Insta360. March 22, 2022. Retrieved April 22, 2022.{{cite web}}: CS1 maint: url-status (link)
  13. "Insta360 ONE X2". Insta360. October 27, 2020. Retrieved January 20, 2022.{{cite web}}: CS1 maint: url-status (link)
  14. "Insta360 ONE R 1-Inch Edition". Insta360. January 7, 2020. Retrieved February 16, 2022.
  15. "Insta360 ONE R Twin Edition". Insta360. January 7, 2020. Retrieved February 16, 2022.
  16. "Insta360 GO 2". Insta360. March 8, 2021. Retrieved January 22, 2022.{{cite web}}: CS1 maint: url-status (link)
  17. "Forget 4K -- The Insta360 Pro Is An 8K 360-Degree VR Camera". Retrieved 2021-02-27.
  18. January 2019, Marc Chacksfield 11 (11 January 2019). "Insta360 Titan: first look - 11K shooting, eight Micro Four Thirds sensors on board". digitalcameraworld. Retrieved 2021-02-27.
  19. "Review: Insta360 Pro 2 professional 360 camera". DPReview. Retrieved 2021-02-27.
  20. "Insta360 releases unified app for Insta360 One R and One X". 360 Rumors. 2020-08-20. Retrieved 2021-02-27.
  21. "3 things you need to know about the Insta360 One X2". Stuff. Retrieved 2021-02-27.
  22. "Downloads". Insta360. Retrieved February 16, 2022.
  23. Han, Jakub (September 23, 2021). "Insta360 Studio Update Brings Easier Editing Experience on Desktop". CineD. Retrieved February 16, 2022.
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