Gloob

Gloob (Portuguese pronunciation: "Glubi") is a Brazilian pay TV kids channel that was launched on 15 June 2012, aimed at children 6 to 12 years old.[1] It belongs to Globo, a Grupo Globo company that, in 2020, unified TV Globo, Globo.com, Gestão Corporativa and Globosat (now called Canals Globo).[2]

Gloob
TypePay TV channel
CountryBrazil
Broadcast areaNationwide
HeadquartersRio de Janeiro, Brazil
Programming
Language(s)Portuguese
Picture format2160p (4K) (Scaled down to 480i for SDTV feed)
Ownership
OwnerGrupo Globo
History
Launched15 June 2012 (2012-06-15)
Links
Websitemundogloob.globo.com

Its name is an anagram of the word Globo, reversing the letter "O" before the "B".

History

Background

In late 1995, it was announced that Globosat would be making deals with News Corporation to develop domestic versions of U.S. channels to the country. Among them were ESPN International, Fox News Channel and Fox Kids.[3] The premiere date of the children's channel was scheduled for June 1996, but only USA Network, the company's movie channel, was launched with Fox Kids being launched in November by Fox itself.[4][5]

In June 2012, due to an audience considered low for children's programs on broadcast TV, Globo announced it would stop broadcasting its children's strand, TV Globinho, during the week to focus on a female audience with a new block, Encontro.[6] To retain this audience, Globo launched a full-time pay TV channel, which would be more lucrative than its predecessor.[7][8]

The channel had been scheduled to be launched on 1 June 2012, but this was postponed two weeks to 15 June 2012. It appeared at launch on NET, Claro TV, Vivo TV, CTBC TV, Oi TV, GVT TV and Sky. On Sky, it was initially offered only in HD until December 2012.[9][10]

In 2017, a separate channel for the preschool audience, Gloobinho, was launched.

References
  1. "Canal Gloob estreia dia 15 de junho". archive.ph. 1 January 2013. Retrieved 8 February 2022.
  2. "Ricardo Feltrin - Globo mostra ao público o projeto "Uma Só Globo"". www.uol.com.br (in Brazilian Portuguese). Retrieved 8 February 2022.
  3. Arruda, Sônia (1 November 1995). "No 4º aniversário, Globosat aposta em novas parcerias" [On 4th anniversary, Globosat bets on new partnerships]. Pay TV (in Brazilian Portuguese) – via TV-Pesquisa.
  4. Elias, Eduardo (18 February 1996). "Dez novos canais chegam à Globosat". O Estado de S. Paulo (in Brazilian Portuguese). Retrieved 28 May 2017.
  5. "Fox Kids chega para concorrer com Cartoon Network" [Fox Kids arrives to compete with Cartoon Network]. O Estado de S. Paulo (in Brazilian Portuguese). TV-Pesquisa/PUC-Rio. 6 October 1996. Retrieved 11 March 2018.
  6. Rosa, Ricardo; Ferraz, Marianna (June 2012). "Gloob – Globosat dá adeus à TV Globinho e apresenta o novo canal" [Gloob: Globosat bids farewell to TV Globinho and presents new channel]. Vitamina Publicitária (in Brazilian Portuguese). Archived from the original on 11 December 2014. Retrieved 11 February 2022.
  7. Jimenez, Keila (13 October 2011). "Globosat lança Gloob em 2012" [Globosat launches Gloob in 2012]. Ilustrada (in Brazilian Portuguese). Folha de S. Paulo. Retrieved 6 December 2014.
  8. Padiglione, Cristina (6 March 2012). "Infantil não dá receita, diz diretor da Globo". Blogs Cristina Padiglione (in Brazilian Portuguese). Grupo Estado. Retrieved 6 December 2014.
  9. Hungria, Julio (14 December 2012). "Gloob alem da versao HD – estreia opçao em SD na 3a feira na Sky". Blue Bus (in Brazilian Portuguese). Retrieved 2 March 2013.
  10. "Gloob entra no SD da Sky amanhã, dia 18" [Gloob debuts in SD on Sky tomorrow, the 18th]. Portal da Propaganda. 17 December 2012. Retrieved 18 December 2012.
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