Eyal Baumel

Baumel attended Broward College in Florida but decided to drop out after his freshman year, and switched to Reichman University, where he completed his BA in Communication and New Media and was selected for the Sam Zell Entrepreneurship Program. In 2018, Baumel participated in The Business of Entertainment, Media, and Sports executive program at Harvard Business School.[5][6]

In 2016, Baumel became the CEO of Yoola, an entertainment company that works with content creators to develop, distribute, license, promote, and monetize content and products. During his tenure at Yoola, the company expanded into content globalization and localization, franchise development, and multi-platform distribution.[7] In 2019, Baumel became the manager of Like Nastya and her family, helping develop her franchise including consumer products, shows development, and content licensing and distribution.

Baumel was famously quoted saying “YouTube is the most popular babysitter in the world” when asked about the scale of kids content on YouTube as part of the Forbes Highest-Paid YouTube Stars rankings of 2019, where Like Nastya was featured as the cover story. Nastya was featured on the Forbes’ list again in 2020 with $18.5 million in revenues [8][9] and in 2021 with $28 million in revenues. Baumel is known for his work and support for creators and for advocating for better transparency from social media platforms. In 2021, Like Nastya became the only YouTube creator in the world with 250 million subscribers.[10][11][12][13]

Baumel spoke in several tech and media conferences including Web Summit, VidCon,[14] Digital Entertainment World, Rise, and DCentral Miami.[15][16][17][18]

In 2022, Baumel was named to Business Insider's list of "22 top talent managers and agents working with YouTubers in building the future of the creator economy".[19]