Erewhon Market

Erewhon Market (pronounced AIR-wahn) is a California luxury supermarket chain with seven locations, all in Los Angeles County.[1] Erewhon focuses on niche, locally produced, organic foods catering to a wealthy clientele and offering foods appealing to raw, vegan, keto, kosher, and other alternative diets. It is known for offering products that are often expensive and exclusively sold at Erewhon.

Erewhon Market
TypePrivate company
Industry
FoundedSeptember 20, 1980 (1980-09-20) in Boston, Massachusetts
Headquarters
Los Angeles, California
,
United States
Number of locations
7
Areas served
Los Angeles, California
Websitewww.erewhonmarket.com

History

The name "Erewhon" is derived from the 1872 satirical novel Erewhon by Samuel Butler. In the novel, Erewhon (an anagram of "nowhere") is a utopia in which individuals are responsible for their own health. Still a small chain with just seven stores,[2] the brand has been compared to the early years of Whole Foods Market.[3] The Erewhon Organic brand was originally a health foods producer with just a single store. In 2011,[4] Tony Antoci bought the company after initially looking into being a Dean & DeLuca franchisee; he currently serves as CEO.[5][6] Following several years of increasing financial performance, New York–based private equity firm Stripes Group purchased a substantial minority stake in Erewhon in 2019.[5] In April 2021, Erewhon announced plans to open their first Beverly Hills location in the former Williams-Sonoma space, which will be Erewhon’s eighth store.[7]

Locations

Erewhon is alluded to as "Anavrin" in the Netflix original series You; protagonist Joe Goldberg works at the store.[13]

In season 25 of long-running sitcom South Park, Erewohn is said to give customers diarrhea.

See also

References
  1. Locations
  2. How Erewhon Became L.A.’s Hottest Hangout: With a little help from celebrities and influencers, the health food store became the place to see and be seen. New York Times, Max Berlinger, 17 February 2021
  3. Erewhon's New Store Calls To Mind Whole Foods' Beginnings Forbes, Phil Lempert, April 11, 2018
  4. Our Story Official website
  5. Organic Grocer Erewhon Eyes Expansion After Private Equity Deal Chloe Sorvino, Forbes, October 7, 2019
  6. Grocer is on a natural growth path Los Angeles Times, Ronald D. White, January 31, 2016
  7. "Erewhon Coming To Beverly Hills To Fill Former Williams-Sonoma Space". What Now Los Angeles. Retrieved 24 June 2021.
  8. Locations Official site
  9. Fear and Loathing at Erewhon, the High-Margin Grocery Store That Might Just Take Over the World Or at least Los Angeles… Los Angeles, Steven Blum, August 19, 2019
  10. "Erewhon Coming To Beverly Hills To Fill Former Williams-Sonoma Space". What Now Los Angeles. Retrieved 24 June 2021.
  11. Andrea Chang (9 December 2021). "How Erewhon made luxury groceries a lifestyle". Los Angeles Times. Archived from the original on 13 April 2022.
  12. "Organic Grocer Erewhon Coming to Iconic South Lake Avenue Building". Pasadena Now. Retrieved 18 January 2022.
  13. "It Looks Like Anavrin, the Store From 'You' Season 2, Is Totally Based on a Real Grocery Store". Cosmopolitan. Retrieved 7 February 2021.
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