ETV Network

ETV Network is a network of Telugu language news and entertainment satellite television channels in India. It is based in Hyderabad. It also had some non Telugu language satellite television channels. All non-Telugu language satellite television channels were acquired by Reliance Industries-owned TV18 for ₹2,053 crore in FY 2014-2015 and later rebranded.[1][2]

ETV Network
CountryIndia
HeadquartersHyderabad
Programming
Picture format576i (16:9 SDTV)
1080i (HDTV)
Ownership
OwnerRamoji Group
History
Launched27 August 1995 (1995-08-27)
FounderRamoji Rao
Links
Websiteetv.co.in

History

Telugu language network

The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995.[3]

The flagship company ETPL launched four new television channels in November 2015 - namely ETV Life - a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus - an entertainment and reality channel, and ETV Cinema - a movie channel in Telugu language.

Non-Telugu language TV assets

The network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in the Telugu-speaking region. Ramoji Group sold its non Telugu language TV assets to TV18 in January 2014 with a permission to use ETV brand name.

In March 2015, TV18's Viacom 18 decided to rebrand all five non-Telugu language ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati, Colors Kannada, Colors Bangla and Colors Odia, respectively.[4]

In March 2018, non-Telugu language TV assets of TV18 still using the ETV brand were rebranded as part of the News18 network.

In April 2016, ETV network added three more regional news channels catering to the audience of Kerala, Tamil Nadu, Assam and North East under the brand name of News18. The channels are named News18 Kerala, News18 Tamil Nadu and News18 Assam-NE.

TV channel
Channel Genre Video Format Language
ETV GEC SD + HD Telugu
ETV Plus Comedy SD
ETV Life Health & well-being
ETV Cinema Movies
ETV Abhiruchi Food & cookery
ETV Andhra Pradesh News
ETV Telangana
ETV Bal Bharat Kids SD + HD English, Hindi and 10 regional languages

References
  1. ABOUT US Tv 18
  2. Network18 finishes Rs 2,053-cr deal to acquire ETV stakes
  3. Shrivastava, K M (2005). Broadcast Journalism in the 21st Century. New Dawn Press Inc. p. 60. ISBN 1932705457.
  4. "ETV re-branding to Colors". Retrieved 4 March 2015.
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