Docomo Anime Store

Docomo Anime Store Co., Ltd. (株式会社ドコモ・アニメストア, Kabushiki-gaisha Dokomo Anime Sutoa) is a Japanese company owned by NTT Docomo. It operates d Anime Store (dアニメストア, D Anime Sutoa), a video on demand service specializing in anime.[3][4]

Docomo Anime Store Co., Ltd.
d-Anime Store logo
Available in Japan
FoundedMay 2012
Country of origin Japan
Area served Japan
OwnerNTT Docomo (60%)
KADOKAWA (40%)[1]
CEOTakeshi Ochi
Industry
Operating income1,613 million yen (as of March 31, 2021) [2]
Net income1,120 million yen (as of March 31, 2021) [2]
Total assets10,405 million yen (as of March 31, 2021) [2]
URLhttps://anime.dmkt-sp.jp/
RegistrationRequired
Current statusActive

Overview

The service was established first on May 2012 as a result of strategic alliance between NTT Docomo and Kadokawa,[3] In July of the same year, it began operating the "Anime Store" (later d Anime Store) on d-market.[5] and has been a sponsor of AnimeJapan since 2014,[6] 2015,[7] 2016,[8] and 2017.[9] on July 2018 it was announced that a d Anime Store channel will open in Amazon Prime (Japan).[10]

At the beginning of the service, it was an anime distribution service limited to Docomo carriers, but with the carrier-free service on April 1, 2014, it became available to anyone without a Docomo line subscription.[11] It also started selling anime-related goods and watching anime songs on March 23, 2016, making it a comprehensive anime service.[12] It is linked to Animate, and anime-related goods can be purchased from the Animate Online Shop.[12]

On July 26, 2015, the number of members exceeded 2 million.[13] The main demographic of members is people in their 20s and 30s, and about 40% of members are women.[14] As of August 2019, there are about 47,676 episodes of 2.5D musicals and about 2,942 anime and anime songs, making it the largest subscription anime distribution service in Japan.[12][14]

References
  1. "ＮＴＴドコモと角川書店がスマートフォン向けアニメ配信事業を行う合弁会社「ドコモ・アニメストア」の設立に合意". NTT Docomo. 2012-05-16. Retrieved 2014-04-23.
  2. 株式会社ドコモ・アニメストア 第9期決算公告
  3. "報道発表資料 : ＮＴＴドコモと角川書店がスマートフォン向けアニメ配信事業を行う合弁会社「ドコモ・アニメストア」の設立に合意 | お知らせ | NTTドコモ". www.nttdocomo.co.jp. Retrieved 2022-03-02.
  4. Dennison, Kara. "Japanese Streaming Service Creates New Channel Just for Harem Anime". Crunchyroll. Retrieved 2022-03-02.
  5. "NTTドコモと角川書店が月額420円でアニメ見放題サービス「アニメストア」を7月提供開始へ". GIGAZINE (in Japanese). Retrieved 2022-03-02.
  6. "AnimeJapan 2014". anime-japan.jp (in Japanese). Retrieved 2022-03-02.
  7. "dアニメストアがAnimeJapan 2015特設ページ 会場限定!人気6作オリジナルクリアファイル配布発表". アニメ！アニメ！ (in Japanese). Retrieved 2022-03-02.
  8. "AnimeJapan 2016". anime-japan.jp (in Japanese). Retrieved 2022-03-02.
  9. 株式会社インプレス (2017-03-17). "ドコモとチャイナモバイルのバーチャルアイドルプロジェクト、AnimeJapanでステージイベント". ケータイ Watch (in Japanese). Retrieved 2022-03-02.
  10. 株式会社インプレス (2018-07-14). "【ミニレビュー】 Amazon Prime Videoチャンネルに「dアニメストア」。アニメ好きは使うべき?". AV Watch (in Japanese). Retrieved 2022-03-02.
  11. ASCII. "祝キャリアフリー化！ dビデオとdアニメストアの仕様を確認してみた". 週刊アスキー (in Japanese). Retrieved 2022-03-02.
  12. "報道発表資料 : 「dアニメストア」のサービス内容を拡充 | お知らせ | NTTドコモ". www.nttdocomo.co.jp. Retrieved 2022-03-02.
  13. 株式会社インプレス (2015-07-27). "dアニメストアの会員数が200万突破。サービス開始から約3年". AV Watch (in Japanese). Retrieved 2022-03-02.
  14. "Group Company Exploration 197th Docomo Anime Store Co., Ltd". Nippon Telegraph and Telephone. August 2017.
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