Djarum

PT Djarum (Indonesian pronunciation: [ˈdʒarʊm], literally "needle") is an Indonesian kretek (clove cigarette) brand/manufacturer founded on 21 April 1951 by Oei Wie Gwan in Kudus, Central Java. It produces dozens of domestic and international brands.[2] Djarum Black, Super, and L.A. Lights are among the popular ones.[3] The company owns the PB Djarum, a professional badminton club and sponsored the Liga 1, nation's top football league from 2005 to 2011. It has non-cigarette business lines in technology, banking and beverages.[4][1][5]

PT Djarum
TypePrivate[1]
IndustryTobacco industry
Founded21 April 1951 (1951-04-21)
FounderMichael Bambang Hartono
HeadquartersKudus, Central Java, Indonesia
Key people
Robert Budi Hartono
Michael Bambang Hartono
Number of employees
75,000
Websitewww.djarum.com

History

In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle'; he shortened it to Djarum (current spelling: jarum) which means needle. The company's first brand was 'Djarum'. The company nearly collapsed in 1963 when its factory was destroyed in a fire, followed by the death of Oei Wie Gwan. The new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company.

The company began producing machine-rolled kretek in early 1970 but also continues to produce hand-rolled kretek made by manual laborers.[6]

Djarum Super was launched in 1981, followed by introduction of Djarum Special in 1983.[7]

While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world.[8] Budi and Bambang Hartono diversified the company's activities outside cigarette manufacturing.

After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[9] In 2004, the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.

The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.

Since the Family Smoking Prevention and Tobacco Control Act in 2009 banned most flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.[10]

Products

Hand Kretek Cigarettes
  • Djarum 76
    • Djarum 76 Twin Pack
    • Djarum 76 Madu Hitam
  • Djarum Coklat
    • Djarum Coklat Extra
    • Djarum Coklat Retro
  • Djarum Istimewa Kretek
  • Clavo Kretek

Machine-Made Kretek Cigarettes

Machine White Cigarettes
  • Forte Original
    • Forte Menthol
    • Forte Extra Breeze
      • Forte Extra Breeze Menthol

Cigar
  • Djarum Cigarillos
  • Djarum Dos Hermanos Churcill
  • Seal Gold

Brands that are no longer produced
  • Djarum Safari (Hand Kretek Cigarettes)
  • Djarum Merdeka (Hand Kretek Cigarettes)
  • Djarum Classic Kretek (Hand Kretek Cigarettes)
  • The President (Machine-Made Kretek Cigarettes)
  • Inspiro (Machine-Made Kretek Cigarettes)

International
  • Djarum Black
    • Djarum Black Menthol
    • Djarum Black Ice
    • Djarum Black Amethyst
    • Djarum Black Emerland
    • Djarum Black Platinum
    • Djarum Black Cherry
    • Djarum Black Supersmooth
      • Djarum Black Supersmooth Menthol
  • Djarum Super
  • Djarum Vanilla
  • Djarum Menthol
  • Djarum Cherry
  • Djarum Gold
  • Seal Gold
  • Supremo X

Non-cigarette business lines
  • Bank Central Asia (banking company)
  • Blibli (e-commerce platform)
  • Ranch Market (supermarket)
  • Farmers Market (supermarket)
  • Visinema Pictures (Productions house for movies)
  • Sumber Kopi Prima (instant coffee product, branded as Delizio Caffino and Kopi Tubruk Gadjah)
  • Mola (premium multiplatform services)
  • Polytron (electronics company)
  • Tiket.com (travel booking platform)
  • Savoria (bottled drink manufacturer product, branded as Yuzu)
  • Global Dairi Alami (dairy drink manufacturer product, branded as MilkLife)

Websites and events

Some of them are sponsored by Djarum brands.

  • SuperSoccer TV (soccer internet streaming (2016-2019) and news platforms)

Involvement in sports

References
  1. "Djarum Pt - Company Profile and News". Bloomberg News.
  2. "Djarum - Semangat Kemajuan". djarum.com. Retrieved 2022-01-15.
  3. "Top 6 Djarum products". Top 6 Djarum products. Retrieved 2022-01-24.
  4. http://www.djarum.com
  5. "Djarum Pt - Company Profile and News".
  6. "Djarum Website". www.djarum.co.id. Archived from the original on 2015-01-21.
  7. "Djarum Website: Djarum Special". www.djarum.com. Archived from the original on 2014-12-13.
  8. Kretek, Hanusz, Mark. 2003. Equinox Publishing, Singapore. Page 136
  9. Reuters "Indonesia's Djarum Group buys BCA shares worth $382 mln-sources", Reuters, 20 December 2010
  10. Newman, Barry (28 October 2009). "To the FDA, This Indonesian Smoke is Close but No Cigar". Wall Street Journal.
  11. Indonesia, CNBC. "Djarum Caplok Como 1907, Ini Sederet Klub Milik Pengusaha RI". market (in Indonesian). Retrieved 2021-04-21.
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