Discover Wisconsin

Discover Wisconsin is a weekly, non-fictional television program which encourages tourism in the U.S. state of Wisconsin and features profiles of cities, events and tourist attractions throughout the state. The program is written, directed, and produced in Madison, Wisconsin and is billed as the longest running tourism TV show in the United States.[1]

Discover Wisconsin
Created byDick Rose
Release
Original networkYouTube, Roku

The program has won 20 National Telly Awards.[2] Discover Wisconsin has also been nominated for 8 Emmy nominations,[3] winning once in 2012 for its 25th Anniversary Special.

History

Dick Rose came up with the idea for a show in 1986 to showcase Wisconsin vacation spots.[4] Discover Wisconsin Television began in 1987, initially airing on one affiliate in Wausau.[4] The show began as a private partnership with Governor Tommy Thompson's Administration,[4] and has since become entirely private under the company name Discover MediaWorks. Shows may require a year or more to film and produce before airing, as they often showcase events in a community or region across different times of the year.[1]

Discover Wisconsin TV (DW-TV) reaches more than 600,000 viewers throughout the Midwest on a combination of network, cable and satellite stations, as well as online-only sources such as YouTube and Roku.[1] The show is based out of Madison and Eagle River.[1] Additionally, through the advent of satellite broadcasting, DW-TV is regularly viewed on cable stations throughout the U.S., including the Chicago and Minneapolis/St. Paul markets.

Hosts on the show have included Stephanie Klett (1992 Miss Wisconsin and future state Secretary of Tourism), Rick Rose, Emmy Fink, Mariah Haberman, Eric Paulsen, Jake Zimmerman, Collin Geraghty, Marie Justice, Carol Crowe, Susan Shannon, Abbey Maillette, Libby Amato, and Jack Taylor.[5]

Radio

A companion radio program called Discover Wisconsin Radio began in 1993.[4] It is broadcast on over 40 stations in Wisconsin and surrounding states .[4] The program runs Monday-Friday, 52 weeks per year on its affiliate stations.[4]

References
  1. Hummel, Alex (11 September 2013). "'Discover Wisconsin' discovers alumna Haberman". University of Wisconsin Oshkosh. Retrieved May 1, 2017.
  2. http://www.tellyawards.com/
  3. http://www.emmyonline.org/
  4. Mertes, Chris. "Discover Wisconsin announces new hosts". Hometown News LP. Retrieved May 1, 2017.
  5. Wisconsin, Discover. "The DW Crew". Discover Wisconsin. Retrieved 2021-03-11.
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