DeuxMoi

DeuxMoi (also stylized Deuxmoi or @deuxmoi) is a pseudonymous Instagram account which publishes celebrity gossip.

DeuxMoi
Personal information
NationalityAmerican
WebsiteInstagram page
Instagram information
Followers1.3 million

History

The DeuxMoi account was originally used as a fashion-focused blog by two friends.[1] During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities.[1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see.[1] The earliest stories concerned, respectively, Leonardo DiCaprio and Jonah Hill.[2] Ownership of the handle, or the identity of those running the account, may have changed in 2021.[1]

In March 2022, it was reported that the proprietor of the account would publish a novel, titled Anon Pls. in November 2022.[3] The novel will follow a fictional version of the account creator's life.[3]

Content

The account is known for publishing stories and celebrity information considered mundane,[2][4] such as food preferences, or reactions to chance encounters with fans.[2] The account's operator has said she does not publish "sad" stories, such as those about "family situations" or "substance abuse".[5] The account does not verify the content it publishes.[6] The account often highlights celebrity visits to New York City restaurants, such as Carbone.[7]

Influence and reception

The account's focus on mundane gossip has been referred to as "toothless".[8] DeuxMoi's focus on sightings at restaurants in New York has led to followers of the account dining at certain venues in the hopes of seeing celebrities.[7]

References
  1. O'Connor, Maureen (4 February 2021). "The Joy and Agony of Being @deuxmoi, Instagram's Accidental Gossip Queen". Vanity Fair. Retrieved 22 February 2022.
  2. Jones, Allie (17 November 2020). "The Celebrity Gossip You Won't Find in the Tabloids". The New York Times.
  3. Wu, Ashley Shannon (24 March 2022). "DeuxMoi to Spin Celebrity Gossip Into Debut Novel". Vulture. Retrieved 14 April 2022.
  4. Jennings, Rebecca (11 December 2020). "Deuxmoi and the ethics of banal celebrity gossip". Vox. Retrieved 22 February 2022.
  5. Gillespie, Katherine (3 August 2020). "The Celebrity Tea Account Distracting Us From the Pandemic". PAPER. Retrieved 22 February 2022.
  6. Singh-Kurtz, Sangeeta (28 October 2020). "The Best Gossip Site Is This Private Instagram Account". The Cut. Retrieved 22 February 2022.
  7. Bluestone, Gabrielle (21 February 2022). "@DeuxMoi Made Me Eat It". The Cut. Retrieved 22 February 2022.
  8. Silver, Jocelyn (23 August 2021). "DeuxMoi Deuxs Nothing for Me". Gawker. Retrieved 22 February 2022.


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