Demandbase

Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company.[2] Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences.[3][4] This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers.[2][3] Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities.[5][3][2] These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services.[5][6][7]

Demandbase
TypePrivate
IndustrySoftware as a service
Founded2006
Headquarters
San Francisco, California
Key people
Gabe Rogol (CEO)
Jon Miller(CMO)
Number of employees
940[1]
Websitehttps://www.demandbase.com

History

Headquartered in San Francisco, Demandbase was founded in 2007[3] by then CEO Chris Golec.[8] Golec was replaced as CEO by the company's Chief Revenue Officer Gabe Rogol in 2019, and left the company in 2021.

The company released Demandbase Central in August 2008.[8] Demandbase Professional followed in February 2009.[8]

In 2020 and 2021, Demandbase broadened its offering through significant acquisitions. In June 2020, it announced the acquisition of another ABM solution, Engagio, which added the capability of nurturing individual customers based on first-party data to Demandbase's ability to identify and target accounts through third-party data.[6] Jon Miller, co-founder of Engagio, and previously of Marketo became Chief Marketing and Chief Product Officer at Demandbase.

In May 2021, it announced the acquisitions of sales intelligence platform InsideView InsideView and firmographics vendor DemandMatrix. Going forward, the Demandbase suite will incorporate a Sales Intelligence Cloud and a Data Cloud to complement the existing ABX (Account Based Experience) Cloud and Advertising Cloud.[9]

Investors

In March 2013, Demandbase announced it had raised $15 million in its most recent funding round led by Scale Venture Partners.[10] Demandbase's investors also include Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems.[11][12][13][14]

By 2017, Demandbase had raised a total of $158 Million from investors including Salesforce Ventures, and Jackson Square Ventures.

References
  1. https://craft.co/demandbase
  2. "Demandbase announces Demandbase One - but is it a complete ABM solution?". diginomica.com. 2020-11-12. Retrieved 2022-04-27.
  3. Schiff, Allison (2020-11-11). "Demandbase Releases Revamped B2B Marketing Platform Using Tech From Its Engagio Deal". AdExchanger. Retrieved 2022-04-27.
  4. Tirico, Klaudia. "Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category". www.demandgenreport.com. Retrieved 2022-04-27.
  5. Jepma, William (2022-01-14). "Key Takeaways: 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms". Best Marketing Automation Software, Tools, Vendors & Solutions. Retrieved 2022-04-28.
  6. Ha, Anthony. "Demandbase Acquires Engagio". TechCrunch. Retrieved June 10, 2021.
  7. Nicastro, Dom (October 1, 2013). "Demandbase B2B Feature Targets Company Profile for Facebook Ads". CMSWire.
  8. "Demandbase Builds Professional Demand". www.destinationcrm.com. Retrieved 2022-05-03.
  9. Demanbase. "Demandbase Acquires InsideView and DemandMatrix". Demandbase press release. Retrieved June 10, 2021.
  10. Primack, Dan (March 27, 2013). "CNN Money – Venture capital deals". Fortune Magazine. Archived from the original on 2013-04-08.
  11. Ludwig, Sean (March 27, 2013). "Demandbase hooks $15M to improve B2B marketing and real-time engagement". VentureBeat.
  12. Schubarth, Cromwell (March 27, 2013). "B2B marketing startup Demandbase raises $15M". Silicon Valley Business Journal.
  13. Kincaid, Jason (August 24, 2008). "Demandbase Raises $10 Million For Online Lead Generation Platform". TechCrunch.
  14. Rao, Leena (May 12, 2011). "Demandbase Raises $10 Million For B2B Marketing Software". TechCrunch.
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