Creativity (magazine)
Creativity is a website focused on covering the creative aspects of advertising and design. Creativity started as a printed magazine in 1986, but moved online in 2009.
 20th Anniversary Issue - 2006 | |
| Editor | Ann-Christine Diaz |
|---|---|
| Categories | Advertising |
| Frequency | Monthly |
| First issue | 1986 |
| Final issue | 2009 (print) |
| Company | Crain Communications Inc. |
| Country | United States |
| Language | English |
| Website | www.creativity-online.com |
The website aims to showcase ideas across all areas of consumer culture, explore the talent and techniques behind the work, and provide insight on the people and the trends shaping brand creativity. Creativity directs its content at advertising agency creatives, producers, directors, designers, editors, visual effects artists, advertisers, and others affiliated with marketing, advertising, design, and entertainment.
Creativity is part of Crain Communications, a privately held publisher of more than 30 trade titles.
History of AdCritic.com
AdCritic.com was founded in 1999 and was a pioneer in providing free downloadable video, specifically television commercials. It built a library of thousands of videos and was extremely popular. The cost of providing the necessary bandwidth was too much, however, and the site shut off access to all videos in December 2001.[1] The following notice was posted on the site at that time:
AdCritic.com has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat![2]
The site was acquired by Ad Age Group in March 2002, at which time it changed to a subscription-only service bundled with Creativity magazine.[3] In August 2007, the site was relaunched as Creativity Online.
References
- "Popularity forces Adcritic shutdown - CNET News". Archive.is. 2001-12-18. Retrieved 2013-10-08.
- "AdCritic.com: Why Is AdCritic.com Offline?". 2002-01-27. Archived from the original on January 27, 2002. Retrieved 2013-10-08.
- "AdCritic.com is back, for a price - CNET News". Archive.is. Retrieved 2013-10-08.