Companies Committed to Kids

Companies Committed to Kids (French: Entreprises pour l'essor des enfants) (formerly known as Concerned Children's Advertisers) was a Canadian non-profit organization based in Toronto, founded in 1990 by former chief executive officer Sunni Boot and former president of the Global Television Network David Mintz as a contributive production-wide body dedicated to launching campaigns and expressing the significance of their public service announcements to target children between the ages of eight and 12.[2] It produced over 30 announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partnered up with Health Canada.

Companies Committed to Kids
FormerlyConcerned Children's Advertisers
FoundedFebruary 26, 1990 (1990-02-26)
FounderSunni Boot
David Mintz
DefunctMarch 30, 2017 (2017-03-30)
FateClosed
HeadquartersToronto, Ontario, Canada
Area served
Canada
Key people
Bev Deeth (CEO, President)[1]
ProductsPublic Service Announcements
Websitecck-eee.ca
cca-arpe.ca
longlivekids.ca
The last logo for Concerned Children's Advertisers, before the name change.
The previous logo of CCA, which appeared in older PSAs

The organization and its campaigns are supported by various television networks, stations and specialty channels throughout the country, as well as one border station in the United States (KVOS-TV).

Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, PepsiCo, Teletoon, Hasbro, Corus Entertainment, Bell Canada, Cadbury Canada, Hershey's, Kellogg's, Kraft, Shaw Media, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, Publicis, and the Institute of Communication Agencies.[3]

In 2014, the organization earned around $4 million from its associate media organizations and companies allowing it to extend the word across its main goal: bullying, mental health and self-esteem. Almost 25 years, the company estimates having earned $50 million for media donations, $5 million for qualifying corporation and one year and almost two months donated by the businesses minds of marketing.[2]

On March 30, 2017, the company closed due to a decline in business.[4][5][6]

See also

References
  1. "Campaign reveals surprising truth about kids' mental health (spoiler alert: relationships matter)". www.newswire.ca. Retrieved 2018-07-29.
  2. Fatah, Sonya (2015-11-04). "Zenith recognized by Companies Committed to Kids". Media in Canada. Archived from the original on 2016-04-02. Retrieved 2018-07-29.
  3. Who is Helping Us Out? Archived 2009-06-22 at the Wayback Machine
  4. "Corporation Status: Companies Committed to Kids". OPENGOVCA. Archived from the original on 2018-06-22. Retrieved 2017-12-22.
  5. "Federal Corporation Information: Companies Committed to Kids". Innovation, Science and Economic Development Canada. 2018-06-19. Archived from the original on 2018-07-31. Retrieved 2018-07-31.
  6. "Companies Committed to Kids / Entreprises pour l'essor des enfants / GIL BARROWS, Consultant". Office of the Commissioner of Lobbying of Canada. 2016-04-18. Archived from the original on 2016-08-20. Retrieved 2018-07-31.
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