Cerealicious

Cerealicious was a fast-food restaurant and cereal cafe chain based in the Philippines. Cerealicious offered Post, Nestle, and Kellogg's cereals with milk and a wide range of additional toppings and incorporated local flavors to serve Filipino taste.[1][2]

Cerealicious
TypePrivate
IndustryRestaurants
FoundedJanuary 4, 2006 (January 4, 2006) in Manila, Philippines
Key people
Josemari Macasaquit, Charlene Falcis, Crissy Balatbat, Tanya Tabucal, Lester Fuentes, Andrew Varona, and Trina Ronas
ProductsFast food, cereals

History

The start up business was the brainchild of a group of students (Josemari Macasaquit, Charlene Falcis, Crissy Balatbat, Tanya Tabucal, Lester Fuentes, Andrew Varona, and Trina Ronas) back in 2005 with the concept of reinventing cereals by adding candies and mix-ins then naming the "creation" after movie titles. On January 4, 2006, the first Cerealicious store was opened at the University of Santo Tomas campus in Sampaloc, Manila.[3]

Aside from cereals, the business grew and had evolved to a fast food restaurant offering pasta, fries, and beverages.[4]

Products

Create-Your-Own allows customers to experiment with the assorted cereal brands with either dry or low-fat milk topped off by a variety of toppings such as nuts, fruits, cookies, and candies.

Cerealicious offers a drink made of cereals called "Cerealicious Smoothies". These are shakes that are mixed with cereals to give them a crunchy texture. They are branded as "cereal meal[s] on the go".[5]

Cereal Blockbusters

Cerealicious offers Cereal Blockbusters, which are set combinations of cereals, milk slush, and toppings. Each is named after a hit movie. Available Blockbusters include:

Other cereals

References
  1. "Cerealicious Café - Franchise, Business and Entrepreneur". 16 February 2010.
  2. "Cerealicious Cafe, Now More Than Just a Dessert Place - ClickTheCity". 24 May 2011.
  3. "Cerealicious Café - Franchise, Business and Entrepreneur". 16 February 2010.
  4. "Cerealicious Cafe, Now More Than Just a Dessert Place - ClickTheCity". 24 May 2011.
  5. Yehey.com Lifestyle Archived September 13, 2006, at the Wayback Machine
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