Cereal Partners Worldwide

Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).[1]

Cereal Partners Worldwide

Headquarters	Lausanne, Switzerland
Area served	Worldwide (Excluding U.S. and Canada)
Brands	Nestlé Shreddies Cheerios
Owners	Nestlé (50%) General Mills (50%)

The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand.