Bread Ahead

Bread Ahead is a chain of bakeries in London, England. It was founded in 2013 by Matthew Jones in London's Borough Market.[1] Under Jones' guidance as founder and head baker, it has specialised in[2] doughnuts,[3] using British sourced ingredients from traders in Borough Market and Chelmsford in Essex.[4] It also sells sourdough breads, cakes, pizza, coffees and pastries.[5] Bread Ahead has a following on social media platforms such as Instagram.[6]

Bread Ahead
TypePrivate limited company
IndustryBakery
Founded13 September 2012 (13 September 2012)
HeadquartersLondon, England
Number of locations
6 (2022)
Key people
  • Matthew Jones, founder
Productsbread, doughnuts, sandwiches, soups, and cakes
Websitebreadahead.com

Locations

As of August 2021, there are six outlets in London, one in Dubai, and a franchise in Saudi Arabia.[7][8][9][10][11]

Year Location Status
2013 Borough Market Open
2016 Pavilion Road Open
2020 Hampstead Open
2019 Wembley Open
2020 Dubai Open
2021 Southwark Cathedral Cafe Open
Bread Ahead Vanilla Doughnuts

Baking school

In 2014, Bread Ahead set up a bakery school to teach customers.[12][13][14] and breads.[15] During the lockdown in 2019/20 they moved the baking classes online.[16][17]

References
  1. Business, Twisper. "Keeping up the pace during lockdown | TWISPER Business". business.twisper.com. Retrieved 17 February 2022.
  2. Abrahams, Luke (29 December 2017). "Doughnut mecca Bread Ahead is opening a new branch in Soho". www.standard.co.uk. Retrieved 17 February 2022.
  3. "Bread Ahead • The Cult London Bakery With The Legendary Doughnuts". Secret London. 4 June 2021. Retrieved 17 February 2022.
  4. Stewart, Victoria (9 April 2015). "Made in London: meet baker Matt Jones of Bread Ahead Bakery". www.standard.co.uk. Retrieved 17 February 2022.
  5. "Bread Ahead is opening a huge restaurant, bakery and school in Wembley". Hot Dinners. Retrieved 17 February 2022.
  6. Business, Twisper. "Keeping up the pace during lockdown | TWISPER Business". business.twisper.com. Retrieved 17 February 2022.
  7. "Dubai Expo 2020 nearing an end: Some must-have culinary experiences at the Expo". The Financial Express. Retrieved 17 February 2022.
  8. "Interview with Founder & Head Baker of Bread Ahead Matt Jones". Healys LLP. 21 September 2021. Retrieved 17 February 2022.
  9. "Learn to bake in Dubai at Borough Market's famous Bread Ahead". What's On. 3 November 2021. Retrieved 17 February 2022.
  10. Cooper, Leonie. "Holy dough! Bread Ahead for Southwark Cathedral café residency". Time Out London. Retrieved 17 February 2022.
  11. Hansen, James (23 July 2020). "One of London's Destination Bakeries Thinks Staying Local Is the Future". Eater London. Retrieved 17 February 2022.
  12. bighospitality.co.uk. "Bread Ahead to open Soho cafe amid bakery sector boom". bighospitality.co.uk. Retrieved 17 February 2022.
  13. Plim, Alex. "Bread Ahead Bakery School: Doughnut Workshop". Time Out London. Retrieved 17 February 2022.
  14. "Bread Ahead launch interactive online baking workshops". Hot Dinners. Retrieved 17 February 2022.
  15. Howells, Tom. "No dough? Bread Ahead is running free sourdough classes this summer". Time Out London. Retrieved 17 February 2022.
  16. Alabi, Leke Oso (26 March 2020). "UK entrepreneurs forced to adapt to survive". Financial Times. Retrieved 17 February 2022.
  17. "Borough Market Diaries: behind the... | Great British Food Awards". Great British Food. Retrieved 17 February 2022.
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