Anastasia Soare

Anastasia Soare (née Bălămaci, born 1957/1958) is a Romanian billionaire businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".[2][3]

Anastasia Soare
Soare in 2018
Born
Anastasia Bălămaci

1957/1958 (age 64–65)[1]
Constanța, Romania
NationalityRomanian
American
OccupationBusinesswoman
Known forCEO and founder, Anastasia Beverly Hills
Spouse(s)
Victor Soare
​
​
(m. 1978; div. 1994)​
Children1

As of December 2020, Soare was listed as Romania's 4th richest by Forbes.[4] As of April 2022, her net worth was estimated at US$730 million.[1]

Early life

Soare was born in Constanța, Romania.[5][2][6] She is the child of Dumitru Bălămaci (who died when she was 12) and Victoria Babu, who owned a tailoring shop.[7] She studied art history and architecture in Romania.[6][8]

Career

In Los Angeles, as she spoke very little English, Soare worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape".[2] As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting.[2] By 1997, she was running her own salon on Beverly Hills' Bedford Drive.[2] As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell.[8] Other clients have included Faye Dunaway and Jennifer Lopez.[2]

Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally.[2] In 2016, Soare stated that she owned 100% of the company.[6]

As of January 2019, Anastasia Beverly Hills had the most popular Instagram page in the beauty industry, with 20.6 million followers.[8]

In June 2019, Forbes estimated Soare's net worth at $1.2 billion.[2][6]

Personal life

In 1978, she married Victor Soare, a ship's captain.[7] In 1979, after a year of marriage, she gave birth to their only daughter Claudia Norvina Soare.[9] Victor and Anastasia divorced in 1994.[7][10][11] Her daughter is also active in the business.[8]

In 1986, while his ship was docked in Italy, Anastasia's husband Victor visited the American embassy and asked for asylum. He reached the United States six months later.[10] However, Soare and her daughter were not allowed to leave Romania to join him in the United States until 1989.[6][10]

She lives in Beverly Hills, California, US.[1]

References
  1. "Forbes profile: Anastasia Soare". Forbes. Retrieved 21 November 2018.
  2. "Meet the Woman Behind Anastasia Beverly Hills, a Self-Made Billionaire 'Eyebrow Queen' Who Fled Communism in the '80s to Start a Beauty Empire". Money. Archived from the original on July 20, 2018. Retrieved 24 July 2018.
  3. Dawson Hoff, Victoria (25 August 2014). "11 Must-Know Tips From the Industry's Eyebrow Queen". Elle. Retrieved 30 August 2018.
  4. "TOP Forbes – Clasamentul celor mai bogați români în 2020. Cine sunt cei mai influenți oameni de afaceri din România?". Rorbes (in Romanian). 3 December 2020.
  5. "Meet the Artist: Anastasia Soare". Anastasia Beverly Hills. Archived from the original on 4 November 2018. Retrieved 4 November 2018.
  6. Berg, Madeline. "America's Newest Beauty Billionaire Built An Empire Targeting Women's Eyebrows". forbes.com. Retrieved 24 July 2018.
  7. "Arch Angel". people.com. Retrieved 26 July 2018.
  8. Jacques, Renee. "5 Surprising Things You Didn't Know About Anastasia Beverly Hills". allure.com. Retrieved 26 July 2018.
  9. "Businesswoman Anastasia Soare Married Life". Married Celeb. 2019-09-18. Retrieved 2022-02-10.
  10. "Immigrants in Beauty: Anastasia Soare". allure.com. Retrieved 26 July 2018.
  11. "The Much-Anticipated Anastasia Beverly Hills Norvina Palette Is FINALLY Here". Allure. Retrieved 20 December 2018.
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