AdBrite
AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002.[1] Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
 | |
| Type of business | Private |
|---|---|
| Industry | Online advertising |
| Services | Ad exchange |
| Current status | adbrite.eu |
AdBrite remained an independent ad exchange, reaching more than 160 million U.S. unique visitors each month[2] and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders. AdBrite was led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who had worked at Yahoo! Right Media, another ad exchange. It was backed by Sequoia Capital,[3] and DAG Ventures.
Function
The website is active
Acquisition of IP Assets
On June 20, 2013 SiteScout announced via press release[4] the acquisition of certain intellectual property assets developed by AdBrite in a deal whose details remain confidential.[5]
The new Adbrite
Adbrite reappeared on May 2, 2021 in the European Union in Munich with the portal adbrite.eu being a union between Clicksor and Adbrite, the new name being Clicksor Adbrite. The new portal is adbrite.eu and retains some graphics from the former Adbrite.com. adbrite.eu is a ppc ppm network through which banners are disseminated on different websites and of course a network in which publishers can earn money from their own blogs.
References
- "AdBrite Launches Network Partnership Program". prnewswire.
- comScore Archived July 2, 2012, at the Wayback Machine
- Companies - AdBrite Archived November 27, 2007, at the Wayback Machine
- "SiteScout Acquires IP Assets from AdBrite".
- "SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite – TechCrunch". techcrunch.com. Retrieved 2018-06-13.