A.P.C.

Atelier de Production et de Création, or A.P.C., is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris.

This article is about the clothing company. For other uses, see APC.
A.P.C. Clothing
TypePrivate
IndustryRetail
Founded1987
HeadquartersParis, France
ProductsApparel
Websitewww.apc.fr

History

In 1987, Jean Touitou created a clothing line which would later become the A.P.C. brand. The clothes from this first menswear collection wear labels that only mention “HIVER 1987”.[1] In 1993, the brand opened several international stores in Tokyo Daikanyama  in 1991 and New York Mercer Street.[2][3][4]

It was only in 1989 that the labels referring to the seasons are replaced with A.P.C labels, confirming the creation of the brand.

The first pieces of the A.P.C. collections were characterized by minimalist designs, clean lines, and simple patterns.[1] The collection would later include raw Japanese denim.[1]

In 2011, designer Jessica Ogden launched the first collection of A.P.C. quilts,[5][6] elaborated with fabric remnants as well.

A.P.C. is also starting to organize parades and since 2018 they have been included in the official calendar of the Fédération française de la couture.[7]

Products

Collaborations

A.P.C. has done collaborations with brands and creatives including Kid Cudi, Kanye West, Suzanne Koller, Brain Dead, Carhartt WIP, RTH, Catherine Deneuve, Charlotte Chesnais, and Goop (company).[8]

References
  1. Craig, Andrew (February 20, 2018). "A Study in Simplicity: A Look at A.P.C." Grailed. Retrieved June 19, 2019.
  2. "Boutique APC à Tokyo : un style indémodable" (in French). 2002-08-16. {{cite journal}}: Cite journal requires |journal= (help)
  3. Camara, Sharon (2019-02-22). "Ce qu'il faut savoir sur : A.P.C." FashionUnited (in French). Retrieved 2021-11-19.
  4. "A.P.C.'s A Constant Presence". Interview Magazine. 2012-04-19. Retrieved 2021-11-19.
  5. Sawyer, Jonathan (March 18, 2019). "A.P.C.'s New Quilts Are Named After Classical Music Terms". Highsnobiety. Retrieved June 19, 2019.
  6. Chin, Mallory (March 19, 2019). "A.P.C. Debuts New "Round 16" Collection of Quilts & Pillows". HypeBeast. Retrieved June 19, 2019.
  7. "PFW® - Calendriers officiels des défilés et des présentations". Fédération de la Haute Couture et de la Mode (in French). Retrieved 2021-11-19.
  8. "A.P.C.'s Jean Touitou Is the Original Master of Collaborations". Highsnobiety. 2020-01-09. Retrieved 2020-12-15.
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