33Across

33Across is a publisher monetization company, founded in 2008 by CEO Eric Wheeler.[1] The 33Across platform delivers programmatic video and display ad revenue to publishers across devices. Headquartered in Sunnyvale, California, the platform connects buyers and sellers through attention-focused ad formats and has offices and employees in New York, Chicago, Los Angeles, the UK, India, and Japan.[2][3]

33Across
Founded2008
FounderEric Wheeler
Headquarters
Sunnyvale, CA
Website33across.com

History

33Across was among the first companies to leverage social data to build predictive targeting for brands. The company grew quickly with Series A venture backing from First Round Capital. Flybridge provided Series B, providing the capital to acquire San Francisco-based Tynt, a sharing technology on about 800,000 websites in over 195 countries that reaches 1 billion global users monthly. After heavy revenue losses in 2012 and plateauing in 2013, the company downsized and began to build a new business focused on securing quality in-view ad impressions.[1][4]

The company has grown 100 percent every year since, with renewal rates over 90 percent. In 2014 it signed its one millionth publisher. In 2015, Paul Bell was appointed chief revenue officer. In 2017, the company promoted Yuri Burka to managing director of the EU, promoted Shyam Kuttikad to CTO, and appointed former AOL executive Anita Pollert to senior vice president of publisher sales. After four years of triple-digit growth, in 2018, the company expanded to Europe and Asia and hired Robert Deichert as COO, John Nevitt as senior vice president of marketing, and Yoko Arai as country manager for the Japanese market.[5][6][7][8]

Corporate affairs

Leadership

33Across is managed by CEO Eric Wheeler. Other key executives are:[9]

  • Amey Bordikar, Vice President Engineering
  • Chris Meredith, Vice President
  • Jon Nevitt, Senior Vice President Marketing
  • Matt Meyer, Senior Vice President Yield and Analytics
  • Paul Bell, General Manager Global Data Solutions
  • Shyam Kuttikkad, chief Technology Officer

References
  1. Perna, Gabriel (2019-07-12). "33Across CEO On Bringing The Company Back From The Brink". ChiefExecutive.net. Retrieved 2019-10-19.
  2. "MarTech Interview with Eric Wheeler, CEO, 33Across". MarTechSeries. 2019-06-17. Retrieved 2019-10-19.
  3. Rogers, Bruce. "CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising". Forbes. Retrieved 2019-10-19.
  4. Heussner, Ki Mae (January 25, 2012). "33Across Acquires Publishing Data Gold Mine Tynt". www.adweek.com. Retrieved 2019-10-19.
  5. "33Across Signs Project Nursery as 1 Millionth Publisher, Expands Reach and Scale of its Intent Signal Platform". VentureBeat. 2014-03-04. Retrieved 2019-10-19.
  6. Times, The New York (2011-10-17). "Webdenda". The New York Times. ISSN 0362-4331. Retrieved 2019-10-19.
  7. "33Across Reports Triple Digit Growth, Overseas Expansion and Strategic Executive and Engineering Hires". MarTechSeries. 2018-04-28. Retrieved 2019-10-19.
  8. "33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO". www.mediapost.com. Retrieved 2019-10-19.
  9. 33Across. "About Us". 33Across UK. Retrieved 2019-10-19.
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