333 Premium Export Beer

333 Premium Export Beer is a rice beer brewed in Vietnam. It is now made by Sabeco Brewery.[1] 33 Beer was the original name of this Vietnamese beer, (pronounced "Ba Muoi Ba" in Vietnamese, which means "thirty-three).[2][3] It was well-known among American GIs during the war in Vietnam in the 1960s and 1970s.[2]

333 Premium Export Beer
TypeLager
ManufacturerSabeco Brewery
Country of originVietnam
Introduced1875
Alcohol by volume5.3%
IngredientsWater, barley, malt, rice, hops
Websitehttp://www.333beer.com/

History

In 1975, when South Vietnam fell to the North Vietnamese, the communist government changed the name of the beer to "333 Premium Export Beer" in order to distance itself from its colonial origins.[4] It was prepared as a rice beer.[3]

A matchbook advertising 33 Beer from the European Beer Museum

33 Beer's name was derived from its original 33-centilitre (11.2 ounce) bottles from the early 1900s.[3]

33 Beer originated in France using a German recipe and ingredients. It acquired the German label 33 at the turn of the century. Production later moved to Saigon (now Ho Chi Minh City) and it became one of the leading beers in Vietnam. It was popular among American GIs during the Vietnam War.[5][6][7] 333 Premium Export Beer became available in the American market in 1994. It is also available in Canada, Hong Kong, Japan, Singapore and Australia.[4]

See also

References
  1. Sabeco Bia 33
  2. Holley, B. (2001). Vietnam: A Battalion Surgeon Returns. AuthorHouse. p. 145. ISBN 978-0-595-20555-4.
  3. Lawrence, A.T. (2009). Crucible Vietnam: Memoir of an Infantry Lieutenant. McFarland & Company. p. 134. ISBN 978-0-7864-4517-2.
  4. "Welcome To 333 Beer! - History". www.333beer.com.
  5. "Beer and Soda Available During the War". Mrfa.org. 2003-03-15. Archived from the original on 2003-04-23. Retrieved 2016-07-13.
  6. Clark, Gregory. Words of the Vietnam War (McFarland, 1990)
  7. "Archived copy". Archived from the original on 1998-12-06. Retrieved 2010-05-20.{{cite web}}: CS1 maint: archived copy as title (link)
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