Breezy Radio

Breezy Radio is an Independent Local Radio station that broadcasts to Swansea, Neath Port Talbot, East Carmarthenshire and South West Wales. It is owned and operated by Nation Broadcasting and broadcasts on 102.1 FM and DAB from studios near the St Hilary transmitter in the Vale of Glamorgan.

Breezy Radio
Broadcast areaSwansea
Neath Port Talbot
East Carmarthenshire
South West Wales
Frequency102.1 MHz (Swansea)
Programming
FormatEasy listening
Ownership
OwnerNation Broadcasting
History
First air date
5 November 2006
Technical information
Transmitter coordinates
51.6292°N 3.9202°W / 51.6292; -3.9202
Links
Websitebreezyradio.wales

The station plays easy listening pop music from the past and present, alongside local news, travel and community information.

History

Swansea Bay Radio launched on 5 November 2006 from studios in Neath, with a soft Adult Contemporary and easy listening music format, before switching to playing only 1980s music in March 2012. The station was rebranded as Nation 80s on 1 June 2012, and on 16 January 2013, rebranded again as Nation Hits. On 1 March 2016, the station reverted to its original name of Swansea Bay Radio.[1]

Nation 80s (since 2020) and Nation Hits (since 2021) have since been revived by Nation Broadcasting as digital radio stations - part of a series of digital-first services operated on DAB in various locations and online; whilst Nation 80s follows much the same concept as it did in Swansea, the newer Nation Hits is a contemporary hit radio service, rather than the classic-hits format of the earlier incarnation. As of 2022, both these stations are transmitted on the Mid & West Wales DAB multiplex, with Nation Hits having replaced Nation Radio UK on the multiplex in December 2021.[2]

On 21 April 2022, the station relaunched as Breezy Radio, with its own dedicated easy listening playlist and schedule, and ceased sharing programmes with Nation's network of local stations.[3] In addition to taking over from Swansea Bay Radio on FM and on DAB in mid & West Wales, the new station was also added to the South-East Wales and North-East Wales/West Cheshire DAB multiplexes.

Programming

As with Nation's other stations, Breezy Radio's output is produced and broadcast from Nation Broadcasting's St Hilary studios.

Presenter-led shows air from 7am to midnight on Sunday to Friday and 7am to 6pm on Saturday.

News

Local news bulletins air hourly from 6am - 7pm on weekdays and 7am - 1pm at weekends with headlines on the half-hour during weekday breakfast and drivetime.[4]

As of 2021, the station's local bulletins are provided under contract by Bauer's Swansea newsroom, which produces bulletins for competing stations 96.4 The Wave and Greatest Hits Radio South Wales.[5]

National news bulletins from Sky News Radio air hourly at other times.

As Swansea Bay Radio, the station previously applied unsuccessfully to Ofcom to remove the requirement for a 24-hour news obligation.[6]

References
  1. "Swansea Bay Radio returns to South Wales". RadioToday. 23 February 2016. Retrieved 16 March 2016.
  2. DAB Ensembles Worldwide
  3. WorldDAB, Apr 2022
  4. Swansea Bay Radio public file
  5. Breezy Radio public file, Breezy Radio, April 2022
  6. "NATION 80s - Request to change Format". Retrieved 3 January 2019.
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